What you want from this course?

1. Potential for marketing

2. Get the message out to visitors

3. Familiarity with the tools

4. Understand business uses

5. Be on top of the latest knowledge

6. How it applies to workplace: new job or my own business

7. Understand it - "into Facebook, no clue"

8. Learn more about social media and marketing communications

9. Build contact lists, extend reach, find out how to give back

10. Using social media to benefit business

11. Better understand business, consumers

12. Engage audience around speaker series

13. Development, alumni engagement, parenting skill

14. choosing best social media channel for stakeholders

15. activist work, make money selling art

16. How to use the tools better

17. Get more courses under my belt

18. Have something on paper

19. Learned as I went, now want more formalized

20. Formalize my learning

21. Use tools more effectively, make the most of what we're doing

22. Met social media job requirements