How To Build Your Online Credibility, Reputation and Trust

1. Maintain your Social Media Profile Page(s)

1.1. fill and update carefully your profile pages on your favorite social networks

2. Take care and maintain your About page

2.1. provide information about you and your company and what you offer

2.2. include images

2.3. include again contacts

3. Create a professional email signature for your email

3.1. share your contact points

3.2. give the URL of your site(s)

3.3. promote your present project

4. Get a serious email

4.1. what's that Yahoo or Hotmail email address still?

4.2. use your name and last name

4.3. utilize Gmail or a personal / company domain

5. Reply rapidly to your emails

5.1. 24-48 hrs are an acceptable time frame

6. Be findable, be reachable

6.1. publish your social media contacts, or your phone / mobile number - your email - etc.

7. Sign with your name - Who is Admin?

7.1. don't sign your content with an isnignificant nickname or with your CMS defaulting to "posted by admin" - how can people trust that?

7.2. readers are curious but they are not geeks nor CMS experts

8. Format and check with care what you publish

8.1. true attention to details is one of the key traits of a reliable, trustable person

9. Give a name, a face, an address to your online presence

9.1. utilize the footer on your site to provide some basic reference information about you and your company

9.2. show your name / company name - don't hide it

10. Be Honest

11. Keep your word

11.1. don't make up excuses

11.2. don't use justifications

11.3. take your responsibility

11.4. inform others when you cannot keep your committments ahead of time

12. Be Transparent - Disclose

12.1. it is particularly important to inform your readers or customers about commercial partnerships and agreements you have in place as well as paid editorials or sponsorships

12.2. if you write or publish in exchange of money let people know

13. Share value

13.1. give before asking

14. Give credit to those who deserve it

14.1. give full credit to those who give you ideas, opportunities, content, images or support of various kind.

15. Don't be a smartass

15.1. don't offer things you can't deliver

15.2. make yourself great with merits that are not fully yours

15.3. avoid associating yourself with not highly reputable individuals

15.4. steer away from using black-hat, dirty or cheap methods to obtain visibility or fame

16. Work in the interest of your customers and potential ones

16.1. give quality and value before thinking about your profit margin