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Customer Empathy Map by Mind Map: Customer Empathy Map
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Customer Empathy Map

If you want to develop a product or service that your customers really need, it's vital that you truly know and understand them. An empathy map is a great way to analyse your customers. You can use testimonials, data from customer interviews, insights from your web analytics and social media mentions to get a better idea of your customers.

Thinking & Feeling

What do your customers think and feel? What are their major preoccupations, worries and aspirations?

Seeing & Hearing

What do your customers see (environment, friends, market offers) and hear (from friends, influencers, their boss)?

Saying & Doing

What do your customers say and do? What is their appearance, their attitude, their behaviour towards others?


Customers' challenges, fears and obstacles


Customers' goals and motivations, their hopes and dreams