1. Three Phases
1.1. Diagnosis
1.1.1. performing a situation analysis
1.1.1.1. Situation Analysis
1.1.1.1.1. The 5Cs Analysis
1.1.1.1.2. SWOT analysis
1.1.1.1.3. Porter five forces analysis
1.1.2. analyzing the organization's external environment
1.1.3. identifying the major critical issues
1.2. Formulation
1.2.1. four primary steps
1.2.1.1. Reviewing the current key objectives and strategies of the organization
1.2.1.2. Identifying a rich range of strategic alternatives
1.2.1.3. Doing a balanced evaluation of advantages and disadvantages of the alternatives relative to their feasibility
1.2.1.4. Deciding on the alternatives that should be implemented or recommended
1.2.2. Business Strategy
1.2.2.1. Generic (general) strategies
1.2.2.1.1. Growth
1.2.2.1.2. Internationalization
1.2.2.1.3. Retrenchment
1.2.2.2. Competitive strategies
1.2.2.2.1. Cost leadership strategy
1.2.2.2.2. Differentiation strategy
1.2.2.2.3. Innovation strategy
1.2.2.2.4. Operational effectiveness strategy