TEDxRdam talk - Richard Straver

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TEDxRdam talk - Richard Straver by Mind Map: TEDxRdam talk - Richard Straver

1. Richard Straver

1.1. Cre­ative direc­tor at MediaMedics

1.2. KISS

1.2.1. Keep It Simple Stupid

1.3. start your business in 60 seconds or less

2. why simple things are great

2.1. simplicity is the ultimate sophistication (leonardo da vinci)

2.2. 3 examples

2.2.1. 1 tony hawk (skate boarder)

2.2.1.1. easy to do

2.2.1.2. but sophisticated

2.2.2. 2 southpark

2.2.2.1. looks simple

2.2.2.2. but genius

2.2.2.3. sophisticated

2.2.3. 3 einstein

2.2.3.1. formula e=mc2

2.2.3.1.1. simple

2.3. simple is not simple minded

3. web developer

3.1. started

3.1.1. did it all wrong

3.1.2. where very sophisticated

3.1.3. then

3.1.3.1. started all over

3.1.3.2. focus

3.1.3.2.1. needed to be the easiest ever

3.2. tinypay.me

3.2.1. "the easiest way to sell"

3.2.2. online marketplace

3.2.2.1. put product on market place

3.2.3. social market place

3.2.4. sell stuff online very easy

3.2.5. how

3.2.5.1. 1 single form

3.2.5.1.1. goed accross the whole web

3.2.5.2. goes to social media

3.2.5.2.1. twitter

3.2.5.2.2. facebook

3.2.5.2.3. etc

3.2.5.3. google marketplace

3.2.5.4. findable on different apps

3.2.5.5. like layar

3.3. current marketplace

3.3.1. preventing it to go by pass the site

4. open

4.1. information

4.2. data

4.3. infrastructure

5. do

5.1. anythign with your platform

5.2. decentralization

5.3. goes on and on

5.3.1. like a fractal

6. back to overview

7. love simple things

7.1. somethign different is simplicity

7.2. simple products

7.2.1. today

7.2.2. tomorrow

8. sharing ideas

8.1. online components