TEDxRdam talk - Julian Oliver

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TEDxRdam talk - Julian Oliver by Mind Map: TEDxRdam talk - Julian Oliver

1. improved reality (AR)

1.1. billboard advertisement

1.1.1. natural state

1.1.2. no negotiation between image and persons

1.1.3. a new kind of dictatorship one cannot escape

1.1.4. example Sao Palou

1.1.4.1. no billboard in commercial district

1.1.5. incorporate them in the buildings

1.2. advertisement

1.3. whose public space is it really?

1.3.1. what can we do with billboard

1.3.2. flexible

2. Julian Oliver

2.1. New media artist

2.2. New Sealand

2.3. not australian

2.4. lives in Berlin

2.5. www.julianoliver.com

3. Augmented Reality

3.1. technolgy

3.1.1. addons for reality

3.2. i phone

3.2.1. camera mode

3.2.1.1. layer via a phone

3.3. goldrush in dotcom

3.3.1. problem?

3.3.1.1. technology

3.3.1.1.1. mistaken for purpose

3.3.1.1.2. examples

4. read/ write

4.1. both or one of each

4.2. who gets write access to the cities?

4.2.1. open space

4.2.2. public space

4.2.2.1. ourselves

4.2.2.2. front lawns

4.2.2.3. vehicles

4.3. services in visual cortex

4.3.1. mindshift

4.3.2. cognitive service area

4.3.2.1. direct targeted by billboards

4.3.3. see sample of Vienna

5. back to overview

6. questions

6.1. times squrare without billboards?

6.2. billboards can be art as well

7. product REplacement

7.1. ARTvertsising

7.1.1. The artvertiser

7.1.1.1. recognize advertisement and subsitute them for art

7.1.1.2. powerfull device

7.1.1.3. lot of collaboration by companies and artists

7.1.2. mobile

7.1.2.1. smaller binoculairs

7.1.2.1.1. in museums