1. Getting Set Up
1.1. Claim & Build Out Google My Business Pages For Both Marinas
1.1.1. One Time Charge
1.2. Create, Claim and Build Out Google My Business Pages For Both Boat Clubs/Rentals
1.2.1. Must Have Separate Phone #'s & Use A Sweet Modifier
1.2.1.1. One Time Charge
1.3. YouTube Channel For Both Marinas - Connect To Google My Business Page
1.3.1. Film "How To's" About How To Operate A Boat, Park A Boat etc...
1.3.1.1. One Time Charge & Per Video
1.3.2. Video Reviews
1.3.2.1. Per Video Charge
2. Social Media - Marketing & Maintenance & Posting
2.1. Facebook
2.1.1. Facebook Power Editor Ads
2.1.1.1. Per Ad Charge
2.1.2. Monthly Posting
2.1.2.1. Responding To Post
2.1.2.2. Responding To Reviews
2.1.2.3. Custom Page Tabs
2.1.2.3.1. Coupons & Events & Specials
2.1.3. Build Out Pages - Custom Graphics/Branding
2.1.3.1. Included In Monthly SMedia Cost
2.2. Google My Business
2.2.1. Monthly Postings
2.2.1.1. Respond To Post
2.2.1.2. Respond To Reviews
2.2.1.3. Events & Coupons & Specials
2.2.1.3.1. Included In Monthly SMedia Charge
2.3. Google Pay Per Click
2.3.1. %30 Percent Of The Total Spending Budget With A Minimum Monthly Budget Of $500.
2.3.1.1. Other Companies Charge YP.com - AT&T : 55% Reach Local: 45% Yodle: 45
3. Website
3.1. Add Instant Chat
3.2. Email Sign Up Boxes For Newsletters
3.3. Directory Page To Encourage Reviews
3.4. Keep Website Uodated
3.5. Add Events & Special To Website - They Have To Provide Their Email Address In The Sign Up Box To Receive Special & Other Specials
4. Newsletter Email Marketing
4.1. Separate List from Glade List but In The Same Constant Contact Account - This is just for Boat Clubs & Rentals Marketing
4.1.1. Put Sign Up Boxes On All Websites
4.1.2. Put Sign Up Boxes On Facebook Pages
4.2. Re-Target Marketing
5. On The Ground Marketing
5.1. Create Business Cards For Boat Rental/Club Specials
5.1.1. Give To People When They Come Back From Their Boat Ride To Encourage A Return Visit
5.1.2. Attend Chamber & Business Association Meeting And Hand Out Cards
5.2. Run Ads In HOA's
5.3. Sponsor An Event Through A Chamber or Association
5.3.1. Bring Them To The Marina For A Day At The Lake