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Xiaomi SWOT Analysis

KS
Karan Singh

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Xiaomi SWOT Analysis by Mind Map: Xiaomi SWOT Analysis

1. Strengths

1.1. Innovative Team, frequent launch of products.

1.2. Low selling price.

1.2.1. Successful marketing history.

1.3. Successful Marketing history.

2. Threats

2.1. Competition is very high even with local manufacturers and International brands.

2.2. Entry of Gionee and Oneplus.

3. Weaknesses

3.1. Average brand image.

3.2. Below average after sale service complaints.

3.3. Comparison with other cheap quality Chinese brands.

4. Opportunities

4.1. Premium range market in India.

4.2. Entry into other international market.

4.3. Potential projects like entering into Laptop segment.

4.4. Launch smart Televisions in Indian market.

4.5. Xiaomi can enter into the market of storage devices.