Checklist Briefings
by M Vasic
1. What are the objectives of the meeting and the success parameters?
2. organizational details
2.1. On whoms initiative this meeting based?
2.1.1. Reference
2.1.1.1. Letter
2.1.1.2. Meeting / Talk
2.1.1.3. Telephone call
2.1.1.4. If necessary: Document / Invitation as attachment
2.2. Which are the topics of both sides?
2.2.1. clarify internally
2.2.2. clarify with office of other side
2.2.3. Do we need a detailed agenda?
2.2.3.1. Who will prepare the draft?
2.3. Who should also join?
2.4. Do we need a prep-call or meeting?
2.5. Where and when is the meeting?
2.5.1. Person is accompanied by whom?
2.6. Do we need handouts?
3. Content
3.1. Which topics?
3.1.1. What are key messages?
3.1.2. What are very important details?
3.1.3. What are speaking points?
3.1.4. Useful backup-information?
3.2. What could be the storyline?
3.3. How relevant / critical are the topics?
4. Follow-Up
4.1. Which follow ups committed?
4.2. Who is responsible for follow up?
4.3. Who must be informed about follow up and results?
4.4. Thank you letter / - Mail?
5. Whose input is needed?
5.1. Content / Topics
5.2. Sales- & Business information
5.3. Profile & CVs
6. Deadline for inputs?
7. Briefing modules
7.1. Cover page / wrapper: 1 page only
7.2. Speaking points: 1 page only
7.3. Background information, only if necessary
7.3.1. Current situation of company, organisation, government etc.
7.3.2. What is mentioned in media?
7.3.3. Profile & CVs?
7.4. If statement / keynote
7.4.1. Alignment Press & Media
7.4.2. Speaking Points / Storyline?
7.4.3. Moderation cards?