1. Hardware, Electronics, Lumber, etc. (Hard Goods Retailers)
1.1. Focused Shopper
1.1.1. Locates the product in the store
1.1.2. Tries to perform product comparison with the like products in the specific department
1.1.2.1. Present personalized product recommendations based on the context of the customer
1.1.2.2. Present contextual offers as the customer navigates through the aisles to influence shopping
1.1.2.3. Lookout for Store Associate Assistance when needed
1.1.3. Negotiates the price of the product (if it applies)
1.1.4. Checkout
1.1.4.1. Self-Check-Out
1.1.4.2. Cart Transfer (to Assistive Sales Associate Application)
1.2. Latest Gadgets Shopper
1.2.1. Casually Walks into the store to check out the latest gadgets in a specific department
1.2.2. Browses through the aisles for any new arrivals
1.2.2.1. Present personalized product recommendations based on the context of the customer
1.2.2.2. Present contextual offers as the customer navigates through the aisles to influence shopping
1.2.2.3. Lookout for Store Associate Assistance when needed
1.2.3. Negotitates the price of the product
1.2.4. Checkout
1.2.4.1. Self-Check-Out
1.2.4.2. Cart Transfer (to Assistive Sales Associate Application)
1.3. Brand Shopper
1.3.1. Present product catalog filtered by items for a specific BRAND (possibly captured by the retailer) For example, Sony, Samsung, etc.
1.3.2. Pick items and try them on
1.3.2.1. Present user with product recommendations- upsell and cross-sell along with any other accessories for the products currently being viewed
1.3.2.2. Showrooming- What goes well with the picked merchandise using a third-party recommendation engine configured by the retailer
1.3.3. Negotiate and Finalize the product's price
1.3.4. Checkout
1.3.4.1. Self-Check-Out
1.3.4.2. Cart Transfer (to Assistive Sales Associate Application)
2. Grocery Retailers
2.1. Focused Shopping
2.1.1. Prepares Shopping List (at home)
2.1.2. Locates Products from the Shopping List in the Store
2.1.3. Navigate through the aisles to procure items from shopping list
2.1.3.1. Present personalized product recommendations based on the items from the shopping list
2.1.3.2. Present contextual offers as the customer navigates through the aisles to influence shopping
2.1.3.3. Lookout for Store Associate Assistance when needed
2.1.4. Scans followed by adding the item to the cart
2.1.4.1. Offers...
2.1.5. Negotiate and Finalize the product's price
2.1.6. Checkout
2.1.6.1. Self-Check-Out
2.1.6.2. Cart Transfer (to Assistive Sales Associate Application)
2.2. Recipe Driven Shopping
2.2.1. Locates Products from the Receipe's Ingredients List in the Store
2.2.2. Navigate through the aisles to procure items from Receipe's Ingredients list
2.2.2.1. Present personalized product recommendations based on the items from the shopping list
2.2.2.2. Present contextual offers as the customer navigates through the aisles to influence shopping
2.2.2.3. Lookout for Store Associate Assistance when needed
2.2.3. (Negotiate and) Finalize the product's price
2.2.4. Checkout
2.2.4.1. Self-Check-Out
2.2.4.2. Cart Transfer (to Assistive Sales Associate Application)
2.3. (Walk 'n' Shop )Shopping- Walks the aisles to remind themselves of the missing items
2.3.1. Navigate through the aisles to procure items
2.3.1.1. Present personalized product recommendations based on the context of the customer
2.3.1.2. Present contextual offers as the customer navigates through the aisles to influence shopping
2.3.1.3. Lookout for Store Associate Assistance when needed
2.3.2. Negotiate and Finalize the product's price
2.3.3. Checkout
2.3.3.1. Self-Check-Out
2.3.3.2. Cart Transfer (to Assistive Sales Associate Application)
2.4. Value Shopping
2.4.1. Picks up Store Catalog/Paper Coupons/Electronic Coupons/Bounceback Coupons
2.4.2. Navigate through the aisles to procure items
2.4.2.1. Present personalized product recommendations based on the context of the customer
2.4.2.2. Present contextual offers as the customer navigates through the aisles to influence shopping
2.4.2.3. Lookout for Store Associate Assistance when needed
2.4.2.4. Present customer with electronic coupons as an incent for the customer to buy additional products
2.4.2.5. Present customer with coupon qualifier messages across the app as the customer makes purchase of items into the cart
2.4.3. Negotiate and Finalize the product's price
2.4.4. Checkout
2.4.4.1. Self-Check-Out
2.4.4.2. Cart Transfer (to Assistive Sales Associate Application)
3. Apparel, Accessories (Soft Goods Retailers)
3.1. Catalog Driven Shopping- Spring, Summer, Winter, New Arrivals, Best Sellers, etc.
3.1.1. Browses specific catalog
3.1.2. Pick items and try them on
3.1.2.1. Present user with product recommendations- upsell and cross-sell along with any other accessories for the products currently being viewed
3.1.2.2. Showrooming- What goes well with the picked merchandise using a third-party recommendation engine configured by the retailer
3.1.3. Negotiate and Finalize the product's price
3.1.4. Checkout
3.1.4.1. Self-Check-Out
3.1.4.2. Cart Transfer (to Assistive Sales Associate Application)
3.2. Window/Casual Shopping
3.2.1. Browses specific catalog
3.2.2. Pick items and try them on
3.2.2.1. Present user with product recommendations- upsell and cross-sell along with any other accessories for the products currently being viewed
3.2.2.2. Showrooming- What goes well with the picked merchandise using a third-party recommendation engine configured by the retailer
3.2.3. Negotiate and Finalize the product's price
3.2.4. Checkout
3.2.4.1. Self-Check-Out
3.2.4.2. Cart Transfer (to Assistive Sales Associate Application)
3.3. Event Driven Shopping
3.3.1. Present product catalog filtered by items for a specific event (possibly captured by the retailer) For example, prom, wedding, 18th Birthday, etc.
3.3.2. Pick items and try them on
3.3.2.1. Present user with product recommendations- upsell and cross-sell along with any other accessories for the products currently being viewed
3.3.2.2. Showrooming- What goes well with the picked merchandise using a third-party recommendation engine configured by the retailer
3.3.3. Negotiate and Finalize the product's price
3.3.4. Checkout
3.3.4.1. Self-Check-Out
3.3.4.2. Cart Transfer (to Assistive Sales Associate Application)
3.4. Brand Shopper
3.4.1. Present product catalog filtered by items for a specific BRAND (possibly captured by the retailer) For example, Levis, Anna's Linens, etc.
3.4.2. Pick items and try them on
3.4.2.1. Present user with product recommendations- upsell and cross-sell along with any other accessories for the products currently being viewed
3.4.2.2. Showrooming- What goes well with the picked merchandise using a third-party recommendation engine configured by the retailer
3.4.3. Negotiate and Finalize the product's price
3.4.4. Checkout
3.4.4.1. Self-Check-Out
3.4.4.2. Cart Transfer (to Assistive Sales Associate Application)