1. Tuesday, May 26
1.1. Activating Strategies
1.1.1. Can you live without drinking water? video
1.1.2. (provided) Guiding questions/ group discussion
1.2. Types of Advertising (Research)
1.2.1. Worksheet for each type to differentiate
1.2.2. Bandwagon, testimonial, emotional appeal, false cause/effect, plain folks, etc...
1.3. Effective Advertising
1.3.1. Use of specific, effective language. Say what you mean.
2. Thursday, May 28
2.1. Drafting: What do you say?
2.1.1. ?
2.1.2. ?
2.2. Drafting: How do you say it?
2.2.1. ?
2.2.2. ?
2.3. Drafting: What do you see?
2.3.1. ?
2.3.2. ?
2.4. Complete Draft!
2.4.1. ?
2.4.2. ?
3. Overview
3.1. Goals and Objectives
3.1.1. TSWBAT demonstrate proficient knowledge of advertising by creating a unique advertisment/ advertising campaign that presents a solution to a previously selected and researched environmental issue. Students will design a campaign that utilizes specific, poignant language to "sell" an idea to a target audience. TSWBAT demonstrate knowledge of propaganda and its types as well as different mediums for advertising including digital, print, radio, video, etc.
3.1.2. ?
3.2. Instructional Materials
3.2.1. Rubric for Final
3.2.2. Types of advertising worksheets
3.2.3. Can you live without water? questions
3.3. Milestones
3.3.1. ?
3.3.2. ?
3.4. Culminating Product
3.4.1. Ad produced in Student-selected medium
3.4.2. ?
4. Wednesday, May 27
4.1. Pick a Medium
4.1.1. ?
4.1.2. ?
4.2. Brainstorm/ Collaborate
4.2.1. ?
4.2.2. ?
4.3. ?
4.3.1. ?
4.3.2. ?
5. Friday, May 29
5.1. Refine and Publish
5.1.1. ?
5.1.2. ?
5.2. ?
5.2.1. ?
5.2.2. ?