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strbrd.com by Mind Map: strbrd.com
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strbrd.com

Crew

Availability

Experience

Can be assigned to an event or can assign themselves to an event

Can be a skipper (administrator)

Boat

Potentially stores large database of boat characteristics. Could be loaded from somewhere or built up by users. Probably built by cheap labour. This may form the basis of pricing, so need to consider further.

Yacht public page

Attributes

According to settings, update to yacht's page get posted to Twitter with URL. See tripit or Runmeter. The idea being more widely distributed info with links back to the site.

Regatta Management

Races

Entrants

Staff

Awards

Divisions

Data

Handicaps

History. All information for an event and/or a race should be locked. That is to say if a boat changes skipper between events, then the skipper for that event should be recorded, not changed. Same goes for handicaps, contact details, etc.

Event

Races

Accomodation

Travel arrangements

Crew Attending

Print off checklist for today's race with crew attending, race start, each to-do list etc.

Download map for nav software for particular race.

Download NOR when loading event.

Be notified when supplemental notifications are posted to a subscribed event.

Be notified when results are posted and updated. Post 'status update' when results are posted.

Link to Top Yacht Software

News. Boats and events will often appear in the news. We should provide a link to that.

Skippers (administrators) should be able to create events

Skippers (administrators) should be able to add and remove crew to events

Web application

UI

Social

Support

Objectives

Increase the likelihood of crew organisation through the use of social networking.

Make the life of a yacht owner easier than ever to campaign a yacht over a season

Create a database of events of yacht races to make management of a series easier

A better organized boat is more likely to be successful. The primary objective is to make strbrd boats winning boats

Sales & Marketing

Free trial for 30 days. No credit card required.

Preferably use SecurePay as payment Gateway, however Paypal might be the quickest way to deliver MVP

All registrations are populated back in to Microsoft CRM. Activity always logged in CRM.

Pricing based on length of boat in US Dollars. 31 - 40 foot $39. 41 - 50 foot $49. 51 foot - 60 foot $59. 61+ $69

Use Chargify for subscriptions and billing

Use Payment Express for merchant gateway

iPhone App

Sailing websites for PR

Exhibitions

Regatas

Public Website

Sign up using Twitter or Facebook by default. See www.hunch.com as an example

Keywords

Metrics

iPhone Application

Take a photo of your boat, register name and email and post immediately to sign up.

See new photo sharing application with filters for example

Similar to RunMeter, if the application is on during a race, you can use it as a timing device, it can track your course using Google Maps

Add and delete crew from an event

Send reminders and reminders to crew about races

Event results are posted via push notification.