Swimwear Collection
by Laura Verta
1. Target market?
1.1. Women
1.2. Trendy
2. Product features?
2.1. Attractive packaging
2.2. Colourful new design
2.3. Modern look
2.4. Different styles
3. Competition
3.1. Differentiate your product
4. Partners
4.1. Use PR company with experience in the industry to promoto your product
4.2. Give out free smaples to bloggers and product reviers in i.e magazines to further promote your product
5. Information
5.1. Write product sheet about the product for your customers to make the product more appealing and trustworthy.
6. Marketing
6.1. Social media such as Facebook, Instagram, website, bloggers, mobile applications can be used to market the product
6.2. Traditional media such as magazines and tv.
7. Press Conference
7.1. When launching the new swinwearline, press conference could be released to create buzz around the the productline.
8. Pre-orders
8.1. Create more frenzy by allowing your customer to preorder your product before the launch.
