Doctor Recruitment - Digital

1. Search Engine Optimization (SEO)

1.1. Pay Per Click advertising on Baidu

1.2. Pay Per Click advertising on Qihoo 360

2. Promotional Videos

2.1. Architecture concept videos

2.2. Patient experience concept videos

2.3. Bupa promotional/opportunity video

3. Blogs

3.1. "meta" blog about our journey to recruit doctors

3.2. Blog about our plans for China

4. Mobile Apps

4.1. "Worth calculator" app - if you are a doctor you would input your credentials, years of experience, and then receive the salary you could earn in the private sector

5. Sponsoring clinical research in China

5.1. Publishing results on our website

5.2. Publishing results on our blog

6. Listings on sites where doctors look for jobs

6.1. http://www.dxy.cn/

6.2. http://www.liepin.com/

6.3. Baidu Recruitment

7. Digital Advertising

7.1. Banner ads on popular doctor sites

7.1.1. Apricot Forrest

7.1.2. http://www.dxy.cn/

7.1.3. http://www.liepin.com/

7.1.4. medlive.cn

7.2. Banner ads on popular patient sites

7.2.1. http://www.medlive.cn/

7.2.2. Yi Xue Jie

7.2.3. http://www.haodf.com/

7.2.4. Spring Rain

7.3. Online medical journals

7.4. Advertising within popular doctor apps

7.5. Advertising within popular patient apps

8. Email Marketing

8.1. Can we get access to a doctor email list?

8.2. Start building a doctor email list

9. Social Media

9.1. Create a competition to get doctor attention - "vote for your favorite doctor" lots of incentives to participate (ipads)

9.2. Doctor pay comparisons across the world - highlight China. Link to our recruitment site. Designed to go viral

9.3. Study on violence in hospitals - relative difficulties of being a doctor across the world - link to our recruitment site

9.4. Doctor satisfaction comparison across the world - spotlight on China. Link to our recruitment site.

9.5. Repackage and publish data from HaoDaifu - e.g. who is the top doctor in xyz province

10. Dedicated recruitment website

11. Satellite marketing website

11.1. web app - take the "how good a doctor am I" test

11.2. Offer something of interest to doctors - e.g. patient survey data/medical research/doctor pay comparisons - via interactive charts

11.3. web app - "Worth calculator" - if you are a doctor you would input your credentials, years of experience, and then receive the salary you could earn in the private sector