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Why use social media? by Mind Map: Why use social media?
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Why use social media?

Educate

Entertain

Engage

get feedback at customers' convenience

acknowledge customers

turn negative feedback into a positive

integrating learning, sharing resources

community engagement

Inspire

promote company/event

CRM

know your customers better

give better value

engage with most valuable customers

supply-chain integration

NOTES:

opt-out

may involve reorganization, retraining

driving visitors off-site

don't try to sell

Reduce costs

public exposure

word of mouth

stay on top of customer needs

reinventing yourself as client base expands/changes

staying current/changing

experimenting while minimizing risk

relationship-building

common interests

corporate scale

connecting people w. companies

reputation

turning users into salespeople - "brand evangelists"

Loyalty

e.g. alumni association: redefine its mission

understand motivations