Why use social media?

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Why use social media? by Mind Map: Why use social media?

1. Educate

2. Entertain

3. Engage

3.1. get feedback at customers' convenience

3.2. acknowledge customers

3.3. turn negative feedback into a positive

3.4. integrating learning, sharing resources

3.5. community engagement

4. Inspire

5. promote company/event

6. CRM

6.1. know your customers better

6.2. give better value

6.3. engage with most valuable customers

7. supply-chain integration

8. NOTES:

8.1. opt-out

8.2. may involve reorganization, retraining

8.3. driving visitors off-site

8.4. don't try to sell

9. Reduce costs

10. public exposure

11. word of mouth

12. stay on top of customer needs

12.1. reinventing yourself as client base expands/changes

13. staying current/changing

13.1. experimenting while minimizing risk

14. relationship-building

14.1. common interests

14.2. corporate scale

14.3. connecting people w. companies

14.4. reputation

14.5. turning users into salespeople - "brand evangelists"

15. Loyalty

15.1. e.g. alumni association: redefine its mission

15.2. understand motivations