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Rocket clouds
Why blog? by Mind Map: Why blog?

1. Getting to know blogging

2. Soapboxing

3. Promotion and marketing

4. Thought leadership

5. Trial ballooning

5.1. get public response

6. Engagement and conversation

6.1. Post-event feedback

6.2. Reporting

7. Motivation and inspiration

8. Creative self-expression

9. Sharing information

10. Keep a record

11. Tell a story

12. Meeting people

13. Crisis communications

14. Keeping in touch