IDEAS & MEDIA APPLICATIONS FOR OUTREACH
by John Bersentes
1. Employee Affinity Group - Employee Referral Program
1.1. Federal Employee Affinity Groups / Corporate Program Sponsorships
1.2. New Topic
2. PSA Distribution
2.1. Media Relations
2.1.1. Press Toolkits
3. InStore Audio / PSA's
3.1. Walgreens, Safeway, CVS, Ticket Master
4. Phone Kiosk Wraps w/ NFC
4.1. Mobile Jobs Feed
4.1.1. OnBase / OOH
5. Our goal would be to build for a sustainable approach to leverage owned media through digital engagement, garnering greater and higher value through earned media exposure, while optimizing precious outreach dollars that support CPH metrics and standard measures of success for job creation, career development, wellness and care for attracting service members, candidates, and providing for a full candidate-lifecyle for veterans and their families.
6. Military Skills Translator
6.1. Career Resources
6.2. Next Gen Mobile Experience
6.2.1. Outreach Tracking System - CRM
6.2.2. Digital Direct Mail
6.2.3. Geo-fencing, Reverse append IP Targeting
6.2.4. VEC - Virtual Event Campus
6.3. Resume Builder
6.4. E-mentoring Platform
7. Interactive Timeline - Culture and History of The Brand to the Military Community
7.1. In partnership with National Arch & Records Admin / via adv. for Fellowships with the Office of Human Capital
8. Social Media Integration & Talent Community
8.1. Member Benefits
9. Military Assoc /Mil-Spouse Events with Content Marketing Strategy
9.1. Out of Home Media
9.2. AUSA
9.2.1. New & Key Stakeholders
9.3. DPAS -
9.4. AFA
10. Sponsored Downloadable Apps - PTSD, Digi-Fit, Calorie-counters ( wellness and fitness )
10.1. DigitFit, PTSD Tracker, Calorie Counter, NIKE Fuelband
11. Digital / Niche Media: Online with Events - Print & Mobile Video to support broadcast / PSA
11.1. Military.com
11.2. GI Jobs Magazine & Online
11.3. Military Spouse of the Year Events
11.4. RecruitMilitary - CollegeRecruiter - Niche Boards
11.5. Peer Influence Marketing ( domain targeting .mil )
12. Public Private Partnerships - Memorandum of Understanding Options
12.1. DOD -RAD Hiring Hero's Career Fairs CPMS
12.2. VetSuccess.gov
12.2.1. VA
12.3. VAforVets.Va.gov Events
12.3.1. VECS
12.4. Transition Assistance Center
12.4.1. DOL
12.5. AFWerx
12.5.1. Innovation & Stakeholder Engagement
13. Broadcast: National TV
13.1. Cable / DVR
13.1.1. NFL / Rose Bowl/ ESPN / HGTV