Personal voice vs. organization

1. Inconsistent message

2. Inconsistent facts

3. Tone and culture

3.1. language: plain vs. precise vs. jargon

4. Conflict

5. inappropriate content

6. disclosure

6.1. independent branches

7. bias

7.1. personal opinion

7.2. hate/bigotry

8. Libel

9. Relationships

10. internal vs. public-facing

11. Who's responsible?