Personal voice vs. organization
by Alexandra Samuel
1. Inconsistent message
2. Inconsistent facts
3. Tone and culture
3.1. language: plain vs. precise vs. jargon
4. Conflict
5. inappropriate content
6. disclosure
6.1. independent branches
7. bias
7.1. personal opinion
7.2. hate/bigotry
8. Libel
9. Relationships
10. internal vs. public-facing
11. Who's responsible?
