Houghton International

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Houghton International by Mind Map: Houghton International

1. Research & Technology (information about R&D approach and mission)

2. Industries Served (Image grid of product categories, custom rollovers, links to more detailed info)

2.1. Industry category landing page (Descriptive text with subcategory lists linking to product detail pages - links to same product details pages listed above)

3. Products (Image grid of product categories, custom rollovers, links to more detailed info)

3.1. Product category landing page (Descriptive text with subcategory lists linking to specific product detail pages)

3.1.1. Product detail pages (title, optional photo, overview, product spec/details, data sheet PDF, call to action to contact, product pages. Push10 will populate current English pages and train Houghton team to populate any additional pages and multi-language pages)

3.2. Heat Treatment

3.2.1. Optimize Your Operation

3.2.2. Products (links to tagged products)

3.2.3. Resource Center (links to PDF documents, divided by category)

3.2.4. Ask The Experts (form)

4. Chemical Management (Fluid Care)

4.1. Fluid Management (information, infographics)

4.2. Inventory Procurement (information, infographics)

4.3. Environmental Health & Safety (information, infographics)

4.4. Fluid Recycling (information, infographics)

4.5. Water & Waste Water Management (information, infographics)

4.6. Customer Value Recognition (information, infographics)

5. Home (long-scroll panels, teasers with links to key areas of the site, link to 3rd party e-commerce store)

6. About (Overview statement with video, blocks of content to guide users to more details pages in this section)

6.1. Overview

6.2. Vision, Mission, Values

6.3. Customer Relationship

6.4. Executive Leadership (teasers to guide users to bio details pages)

6.4.1. Bio detail page (approximately 10 bio details pages with large photo, name, title, bio text, contact info, links to social profiles. Push10 will train Houghton team to populate any additional pages)

6.5. Product Stewardship

6.5.1. (GHS) Globally Harmonized System

6.5.1.1. Implemetation

6.5.1.2. FAQ

6.5.1.3. Additional Print Materials

6.6. Case Studies (Resource Documents, links to PDFs)

6.7. Careers (overview, list of open positions, link to third-party job portal)

7. Request Information (Custom form to request MSDS, Product Information and Estimate.

8. Contact (location info, general inquiry form)

9. News (Headline teasers linking to press release PDF files, approx. 50 at launch, ability to efficiently add more as needed)