Startup Marketing

Startup Marketing can be quite complex

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Startup Marketing by Mind Map: Startup Marketing

1. Biz Dev

1.1. Partnerships

1.2. Training (e.g. partners)

1.3. Affiliate Partnerships / Blogger Relations

1.4. Sales Coops

1.5. Offline Events / Workshops

1.6. Product-Partnerships / Integrations

2. PR / Brandbuilding

2.1. Speaking @ Events

2.2. Sponsorings (e.g. Startup Events)

2.3. Trade Fairs

2.4. Unconvetional PR (e.g. FastBill Startup Tour)

2.5. Interviews

2.6. Community Building (e.g. meetups or beers with journalists)

2.7. Clothing (Shirts)

3. Content Marketing

3.1. Sponsored Posts / Blogs

3.2. Blogger Relations / Guest Posts (without costs)

3.3. Microsites (e.g. little tools for free)

3.4. SEO

3.4.1. SEO Blog Content

3.4.2. SEO Landingpages

3.4.3. Keyword Analysis

3.4.4. special content

4. Performance Marketing

4.1. Viral/Referal Marketing

4.2. Facebook & Google (Social) Ads

4.3. E-Mail Marketing

4.3.1. get adresses

4.3.2. use adresses

4.4. A/B Testing

4.4.1. Blog Conversions

4.4.2. Website Conversions

4.5. Affiliate networks

4.6. Banner

5. Sales

5.1. Meetings

5.2. Demos / Webinars

5.3. Tel./E-Mail Consulting

5.4. Workshops

5.5. Trade Fairs

6. KPI / Reporting

6.1. Revenue / Costs

6.2. Campaign Planning / Budgets

7. Creative / Design

7.1. Create Banners / Materials

7.2. Create Ideas for Trade Fairs

7.3. Create campaigns

7.4. Design campaigns (website, etc.)