1. Webinar
1.1. Ad campaign
1.1.1. Cold
1.1.2. Warm list
1.2. Landing Page
1.3. Free intro video
1.4. Email Campaign
1.4.1. Sell Academy
1.4.1.1. 7-part email campaign
1.4.1.1.1. 4 emails (1/2 off)
1.4.1.1.2. 3 drip emails
1.4.1.2. Upsell with "tool" option - strategy process once per year
1.4.1.2.1. 2-3 part email campaign
1.4.1.3. Upsell/intro Summit - get on VIP list
1.4.1.3.1. 1 standalone email
1.4.1.4. Video Series
1.4.1.4.1. Ad campaign
1.4.1.4.2. 3 Videos
1.4.1.4.3. Email Campaign
1.4.2. Downsell Sell Summit
1.4.2.1. VIP LIST
1.4.3. Consult
2. eBook
2.1. Ad campaign
2.2. Internal email campaign giveaway to our current list
2.3. Give away Secrets of High Growth Companies
2.3.1. Pop up and ad box + top and bottom opt-ins as tests
2.4. Email Campaign to cold traffic list
2.4.1. Drive them to the webinar
2.4.1.1. 3 emails
2.4.2. Drive them to free consult
2.4.2.1. 3 emails
3. Land on main site
3.1. Start Growing
3.1.1. High Growth Starter Kit
3.1.1.1. Audio + new eBook
3.1.1.1.1. PDF download and worksheet
3.1.1.1.2. OR Survey
3.1.1.2. Email Campaign
3.1.1.2.1. 3-part campaign to sign up for consult (survey qualified)
3.1.1.2.2. Sell the tool
3.1.1.3. Video
3.1.1.3.1. on landing page
3.1.1.3.2. on thank you page
3.1.1.4. Personal outreach - VA, secretary, telemarketer
3.1.1.4.1. Introduction and welcome
3.1.1.4.2. Assess needs
3.1.1.4.3. Direct them to the next right step in the funnel
3.2. See Results
3.2.1. Clicks to scrolling list of case studies and/or photos with images (clickable eye candy)
3.2.1.1. Clicks to individual case studies
3.2.1.2. Pop up offer free eBook