Content Marketing
by Mary Lambkin
1. Native Advertising
1.1. Branded Content
1.1.1. Sponsored & created by brand, published on partner site
1.2. Sponsored Content
1.2.1. Sponsored by brand, created by partner, published on partner site
1.3. Guest Posts
1.3.1. Sponsored by brand, created by partner, published on partner blog
1.4. Takevoer
1.4.1. Sponsored by brand, created by brand, published on partner social media