1. Jobs - Tasks / Needs
1.1. Functional - do something
1.2. Social - perceived by others
1.3. Emotional - feel / don't feel in a certain way
1.4. Supporting
1.4.1. Buyer of value - activity of purchasing value
1.4.2. Co-creator of value
1.4.3. Transferrer of value - end of value life cycle
1.4.4. Job importance
1.4.4.1. Important
1.4.4.2. Insignificant
2. Gains
2.1. Required
2.2. Expected
2.3. Desired
2.4. Unexpected
2.5. Gain relevance
2.5.1. Essential
2.5.2. Nice to have
3. Pains
3.1. Obstacles - to starting a job
3.2. Problems
3.2.1. Functional
3.2.2. Emotional
3.2.3. Ancillary
3.3. Risk - undesired potential outcomes
3.4. Pain severity
3.4.1. Extreme
3.4.2. Moderate
4. Pain Relievers
4.1. example item
4.2. Relevance
4.2.1. Essential
4.2.2. Nice to have
5. Gain Creators
5.1. example item
5.2. Relevance
5.2.1. Essential
5.2.2. Nice to have
6. Products and Services
6.1. Physical / tangible
6.1.1. example item - larger font and bold to make it easier to read
6.2. Intangible
6.3. Digital
6.4. Financial
6.5. Relevance
6.5.1. Essential
6.5.2. Nice to have
7. blah
7.1. Value Propostion Canvas
7.1.1. Customer Profile
7.1.2. Value Map
7.1.3. B2B
7.1.3.1. Aggregated Map
7.1.3.1.1. Influencers
7.1.3.1.2. Recommenders
7.1.3.1.3. Economic Buyers
7.1.3.1.4. Decision Makers
7.1.3.1.5. End Users
7.1.3.1.6. Saboteurs
8. Fit
8.1. Product - Market Fit - In the Market
8.1.1. Problem - Solution Fit - On Paper
8.1.1.1. Have evidence that customers care about certain jobs, pains, and gains.
8.1.1.2. Designed a value proposition that addresses those jobs, pains, and gains.
8.1.2. Have evidence that your products and services, pain relievers, and gain creators are actually creating customer value and getting traction in the market.
8.2. Business Model Fit - In the Bank
8.2.1. Have evidence that your value proposition can be embedded in a profitable and scalable business model.