Nature Boy Clothing (NBC)

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Nature Boy Clothing (NBC) by Mind Map: Nature Boy Clothing (NBC)

1. Locations

1.1. GLOBAL: Online Presence

1.2. New York, NY

1.2.1. Manhattan

1.2.1.1. bronx

1.2.1.1.1. queens

1.3. Boulder, Co

1.4. Phoenix, Arizona

1.5. North Carolina

2. Target Demographic

2.1. Students

2.2. Environmentally-Conscience Individuals

2.3. Parents

2.4. Active People (Fitness Enthusiasts)

2.5. Supporters of Local Initiatives

2.6. Local Children Sports Teams (Baseball, PAL, etc)

3. Marketing Strategy

3.1. Gorilla Marketing (permits req'd)

3.2. Join NYS Minority/Women owned Business Listing

3.3. Social Media (FB, Twitter, Instagram) Metrics: Every Like/retag/retweet = $$$

3.4. Facebook: Promote new products, offer surveys, and market new styles.

3.5. Twitter: market new styles, promote new products

3.6. IG: Promote Pictures of Nature Boy, Clothing, events, and models/people wearing NB clothing,

3.7. Helpsy.com

3.8. Amazon.com

3.9. Environementally-Concious Blogs

4. Market Trends (PEST)

4.1. Political: N/A besides EPA rules & regulations are considered

4.2. Economic: Clothing is more affordable because printing is easier

4.3. Social: Citizens are becoming increasingly concerned about their economic impact on the environment

4.4. Technological: Tshirt printing/designing is easier than ever

5. Competitive Environment

5.1. Stussy

5.2. Crooks & Castles

5.3. beGood

5.4. Doctor Couture

5.5. Helpsy

5.6. Supreme

6. Value Proposition

6.1. Customizable T-shirts

6.2. Reduced Environmental Impact

6.3. Affordable Prices

7. Competitive Advantage

7.1. "Only clothing Company the environment wants you wear"

7.2. "Reduce, Reuse, Recycle"

8. List of Subsidiaries

8.1. NB Photography

8.2. Nature Girl Clothing

8.3. Nature Boy Recycling

8.4. Nature Boy Fitness

9. Local Initiatives

9.1. "Buy-A-Tee Plant a Tree"

9.2. "Reduce, Reuse, Recycle"

10. Production Strategy

10.1. Shirts will be made to fulfill each order using Plastisol (heat press)

11. Revenue Model

11.1. Cost-Based

11.2. Subscription Model for Freelance artists ($20/month)

12. Products

12.1. "Green" Urban Designer Clothing

12.2. T-Shirts for Men & Women with Nature Themed Photography

13. Service

13.1. Guilt-Free T-shirts, with reduced environmental impact

14. Culture: (english) United States

15. Data Collection Methods

15.1. Guerilla Survey at promotional events (

15.2. Email questionnaires