Nature Boy Clothing (NBC)
by Jo-Sar Davis-Dacio
1. Marketing Strategy
1.1. Gorilla Marketing (permits req'd)
1.2. Join NYS Minority/Women owned Business Listing
1.3. Social Media (FB, Twitter, Instagram) Metrics: Every Like/retag/retweet = $$$
1.4. Facebook: Promote new products, offer surveys, and market new styles.
1.5. Twitter: market new styles, promote new products
1.6. IG: Promote Pictures of Nature Boy, Clothing, events, and models/people wearing NB clothing,
1.7. Helpsy.com
1.8. Amazon.com
1.9. Environementally-Concious Blogs
2. Market Trends (PEST)
2.1. Political: N/A besides EPA rules & regulations are considered
2.2. Economic: Clothing is more affordable because printing is easier
2.3. Social: Citizens are becoming increasingly concerned about their economic impact on the environment
2.4. Technological: Tshirt printing/designing is easier than ever
3. Competitive Environment
3.1. Stussy
3.2. Crooks & Castles
3.3. beGood
3.4. Doctor Couture
3.5. Helpsy
3.6. Supreme
4. Value Proposition
4.1. Customizable T-shirts
4.2. Reduced Environmental Impact
4.3. Affordable Prices
5. Competitive Advantage
5.1. "Only clothing Company the environment wants you wear"
5.2. "Reduce, Reuse, Recycle"
6. List of Subsidiaries
6.1. NB Photography
6.2. Nature Girl Clothing
6.3. Nature Boy Recycling
6.4. Nature Boy Fitness
7. Revenue Model
7.1. Cost-Based
7.2. Subscription Model for Freelance artists ($20/month)
8. Locations
8.1. GLOBAL: Online Presence
8.2. New York, NY
8.2.1. Manhattan
8.2.1.1. bronx
8.2.1.1.1. queens