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Apple by Mind Map: Apple

1. Products

1.1. iPhone

1.1.1. iPhone 5S New Fingerprint Scanner New Gold colour 64 bit architecture Starting at $599.99

1.1.2. iPhone 6 New Design New 8MP camera 2 different sizes 4.7' and 5.5' Starting at $769.99

1.1.3. iPhone 6S 12MP Camera 3D Touch Improved Touch ID A9 Processor Starting at $899.99 2 Gb Ram

1.2. iPad

1.2.1. iPad Mini 4 New A8 Processor Starting at $399

1.2.2. iPad Air Starting at $399 New thin design

1.2.3. iPad Air 2 Fingerprint scanner A8 Processor

1.2.4. iPad Pro Bigger size to 13' A9 Processor 4gb Ram New Accessories Starting at $799

1.3. MacBook

1.3.1. MacBook Pro Intel i5 Processor/ 8GB Ram 128 GB Flash Storage Mac OSX El Capitan Starting at $1549

1.3.2. MacBook Air Intel i5 Processor/ 4GB Ram 128 GB Flash Storage Mac OSX El Capitan Starting at $1,099

1.3.3. MacBook Intel Core M Processor/ 4GB Ram 128 GB Flash Storage Mac OSX El Capitan Starting at $1,500

1.4. iMac

1.4.1. iMac 5K Intel Core i7 Processor/ 16GB Ram 500 GB Storage Mac OSX El Capitan Best display in the market Starting at $2,499

1.4.2. iMac 21" Intel Core i5 Processor/ 4GB Ram 500 GB Storage Mac OSX El Capitan Used By Professionals Starting at $1,099

1.5. Apple Watch

1.5.1. Apple Watch (2014) Get notifications from your phone Message people and check social media Starting at $449

1.6. Apple TV

1.6.1. Apple TV 4th Gen (2015) Watch Tv shows New Remote Able to download apps and play games Starting at $149.99

1.7. iPod

1.7.1. iPod Touch A8 Processor 8MP Camera Great for listening to music Targeted towards kids, who don't need a phone Starting at $199

1.7.2. iPod Nano Great for listening to music and watching video Starting at: $150

1.7.3. iPod Shuffle Great for listening to music Low Price $50

2. Marketing

2.1. Philosophy

2.1.1. Ignore the critics Focus on building what they want to build

2.1.2. Turn the Ordinary into Something Beautiful Reinventing the design standards

2.1.3. Justify The Price Build beautiful products for an audience that loves them passionately justify their price with features and benefits that can’t be matched.

2.1.4. Build a Tribe Built one of the most hardcore fan bases of any product and of any time. Serve an elite audience

2.1.5. Become “The Name” Own the market and set the trend for future devices

2.1.6. Enhance the Experience Make sure that the experience doesn’t end at the cash register. They take great care in designing a user experience from browsing to unwrapping.

2.1.7. Improve the world not just margins "We want to leave the world better than we found it" - Apple

2.2. Techniques

2.2.1. Empathy Understand the needs better than others

2.2.2. Focus Eliminate all of the unimportant opportunities

2.2.3. Impute Present the products in a creative and professional manner

2.3. Advertisements

2.3.1. Social Media Twitter Facebook YouTube

2.3.2. T.V Ads Celebrity Endorsements

2.3.3. Newspaper Ads The Wall Street Journal Vouge

2.3.4. Techniques Flaunt new product features during events Show the work that went into making it Tell a story Good customer support Make it a premium product If you don't have it you are missing out

3. Management

3.1. CEO

3.1.1. Past 1977 to 1981 – Michael Scott First Apple CEO Banned Type Writers Fired 40 Employees 1981 to 1983 – Mike Markkula Helped market the first two Apple computers 1983 to 1993 – John Sculley Former PepsiCo CEO Had a lot of disagreements with Steve Jobs Ranked 14th worse American CEO of all time 1993 to 1996 – Michael Spindler Worked his way up at Apple Failed with the Newton and Copeland OS 1996 to 1997 – Gil Amelio Helped overturn company's low quality products Introduced Mac OS 8 1997 to 2011 – Steve Jobs Interim CEO until 2000 Helped turn around Apple's slump Released: Mac OSX, iMac, iPod, iPhone, MacBook Pro, and iPad

3.1.2. Current Tim Cook (2011 - Current) He is a workaholic Was temporary CEO when Steve Jobs was ill in 2004 and 2009 Very different from Steve Jobs

3.2. Executive Profiles

3.2.1. Angela Ahrendts - Senior Vice President

3.2.2. Eddy Cue -SVP - Internet Software and Services

3.2.3. Craig Federighi - SVP - Software Engineering

3.2.4. Jonathan Ive - Chief Design Officer

3.2.5. Luca Maestri Senior Vice President and Chief Financial Officer

3.2.6. Dan Riccio Senior Vice President Hardware Engineering

3.2.7. Philip W. Schiller Senior Vice President Worldwide Marketing

3.2.8. Bruce Sewell Senior Vice President and General Counsel

3.2.9. Jeff Williams Senior Vice President Operations

3.3. Head Quarters

3.3.1. 1 Infinite Loop

3.4. Production

3.4.1. Designed in California

3.4.2. Assembled in China

4. Environnent Interactions

4.1. Leave Toxins out of Products

4.1.1. Beryllium

4.1.2. Mercury

4.1.3. Lead

4.1.4. Arsenic

4.1.5. Polyvinyl chloride

4.1.6. Brominated flame retardants

4.1.7. Phthalates

4.2. Climate Change

4.2.1. "We don’t want to debate climate change. We want to stop it" - Apple

4.2.2. 100% of Apple's U.S. operations run on renewable energy.

4.2.3. 100% of the data centres run on renewable energy.

4.2.4. 87% of global operations run on renewable energy.

4.3. Renewable Resources

4.3.1. Efficient Using paper efficiently protecting sustainable forests

4.3.2. Usage Solar Geothermal Fuel Cell Wind Hydro

5. Subsidiaries

5.1. Apple Store

5.1.1. Chain of Apple retail stores

5.2. Beats Audio

5.2.1. Brand of headphones and loud speakers

5.3. Meatio

5.3.1. Argumented Reality Company

6. Finance

6.1. Stock

6.1.1. APPL: $116.13

6.2. Special Financing

6.2.1. Pay money over time

6.3. Evaluation

6.3.1. $700 Billion

6.4. Total Revenue

6.4.1. $182,795,000,000

7. People and Recruting

7.1. Recruiting

7.1.1. Retail Apple Specialist Expert Inventory Specialist Business Specialist Business Manager Genius Creative Service Specialist Manager Senior Manager Store Leader Business Leader Market Leader Apple Store Leader Program

7.1.2. Corporate Hardware Engineering Software Engineering Marketing Design Merchandising Product Management Customer Service & Support Administrative Finance Human Resources Information Systems & Technology Legal Real Estate & Development Operations Sales At Home Advisor

7.1.3. Student Programs Internships for Under Grad and Grad students AppleCare College Program Apple Campus Rep

7.1.4. Current Employees 92,600 full-time employees 4,400 temporary employees 46,200 worke in the Company’s Retail segment

8. Services

8.1. Apple Pay

8.1.1. Aimed to make mobile payments easier

8.2. iOS

8.2.1. Operating System for mobile devices

8.2.2. Most secure OS in the world for mobile

8.3. OSX

8.3.1. Software for Mac products

8.3.2. Intuitive and integrate computer experience

8.4. iTunes

8.4.1. Keeps users music, movies and Tv Shows in one place

8.4.2. A marketplace to buy movies and TV shows

8.5. App Store

8.5.1. Discover and download apps for the Mac, iPhone, Apple Watch and the Apple TV

8.6. iWork

8.6.1. Suite of productivity applications

8.6.2. Pages: For word processing

8.6.3. Keynote: for presentations

8.6.4. Numbers: for spreadsheets

8.7. iLife

8.7.1. Lifestyle oriented software suite

8.7.2. iPhoto: a digital photo application for storing, viewing, editing and sharing photos

8.7.3. iMovie: a digital video editing application

8.7.4. Garageband: a music creation application

9. Distribution

9.1. Retail Stores

9.1.1. Best Buy

9.1.2. Walmart

9.1.3. Staples

9.1.4. Apple Store

9.2. Target Audience

9.2.1. Consumer 75% of total sales Emotional buying Highly sensible to purchasing experience Middle/Upper level families Premium high end product

9.2.2. Education Emphasis on simplicity and reliablity Great software

9.2.3. Enterprise Need high integrations and service Require high power computing power

9.3. Online

9.3.1. Apple Online Store

9.3.2. Best Buy

9.3.3. Walmart

9.3.4. Ebay

9.3.5. Amazon

9.3.6. Ali Express

9.4. Delivery

9.4.1. Ships Transport between one country to another

9.4.2. Airplane Transport between one country to another that are farther in distance

9.4.3. Trucks To transport from one city to another

9.4.4. FedEx and UPS Used for home deliveries for customers

10. History

10.1. Founded

10.1.1. Date Apple Computer was founded on April 1, 1976

10.1.2. Founders Steve Jobs, Ronald Wayne, Steve Wozniak

10.1.3. What will it sell? Computers for everyday homes

10.2. 1976

10.2.1. Apple 1 Released

10.2.2. One of the first computers

10.3. 1977

10.3.1. Apple 2 Released

10.3.2. First popular user computer

10.4. 1984

10.4.1. The Macintosh was released

10.4.2. The first PC with a graphic interface

10.5. 1985

10.5.1. A shock to the whole company

10.5.2. Steve Jobs leaves Apple

10.6. 1986 - 1997

10.6.1. 1989: Mac Portable released - FAILED

10.6.2. 1991: Powerbook 100 was released

10.7. 1997

10.7.1. Steve Jobs is BACK

10.8. 1998

10.8.1. Apple releases the iMac

10.8.2. Sereis of monoblock PC

10.8.3. Appreciated for the design

10.8.4. Apple's stock were climbing back up

10.9. 2001

10.9.1. Apple releases the iPod

10.9.2. It became the industry standard and ruled the market

10.10. 2007

10.10.1. First iPhone released

10.10.2. Revolutionary multi touch technology

10.10.3. Became top seller in the market

10.11. 2010

10.11.1. iPad is introduced

10.11.2. A tablet PC that become a sensation and everyone waned one

10.12. 2011

10.12.1. Steve Jobs steps down as CEO

10.12.2. In October he passes away

10.13. 2014

10.13.1. Apple Watch is introduced

10.13.2. 7 Years later Apple releases a new line of products

10.13.3. It's the most personal product Apple has created

10.13.4. Apple becomes the most valuable company in the world

11. Competition

11.1. iPhone

11.1.1. Samsung Galaxy S6 Better Camera Competitive Pricing

11.1.2. Android Mobile Software Similar to iOS Vulnerable to security hacks

11.1.3. LG G4 Faster Processor Better Camera

11.1.4. One Plus Two $300 Cheaper Good Performance

11.2. MacBook Pro / Air

11.2.1. Dell XPX 13

11.2.2. Windows Computer

11.3. Apple Watch

11.3.1. Moto 360

11.4. Apple Tv

11.4.1. Nexus Player

11.5. iPad Pro/ iPad

11.5.1. Microsoft Surface

11.5.2. Samsung Galaxy Tab S

12. Business Information

12.1. Company Background

12.1.1. designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software

12.2. Business Strategy

12.2.1. Best user experience through its innovative hardware, software and services

12.2.2. Design and develop hardware and software together

12.2.3. Ease of use and seamless integration

12.2.4. High quality sales and post sales service

12.3. Research and Development

12.3.1. Continue to develop new technologies

12.3.2. 2014 R&D expenses: $6 Billion

12.3.3. Research to compete successfully