1. Products
1.1. iPhone
1.1.1. iPhone 5S
1.1.1.1. New Fingerprint Scanner
1.1.1.2. New Gold colour
1.1.1.3. 64 bit architecture
1.1.1.4. Starting at $599.99
1.1.2. iPhone 6
1.1.2.1. New Design
1.1.2.2. New 8MP camera
1.1.2.3. 2 different sizes 4.7' and 5.5'
1.1.2.4. Starting at $769.99
1.1.3. iPhone 6S
1.1.3.1. 12MP Camera
1.1.3.2. 3D Touch
1.1.3.3. Improved Touch ID
1.1.3.4. A9 Processor
1.1.3.5. Starting at $899.99
1.1.3.6. 2 Gb Ram
1.2. iPad
1.2.1. iPad Mini 4
1.2.1.1. New A8 Processor
1.2.1.2. Starting at $399
1.2.2. iPad Air
1.2.2.1. Starting at $399
1.2.2.2. New thin design
1.2.3. iPad Air 2
1.2.3.1. Fingerprint scanner
1.2.3.2. A8 Processor
1.2.4. iPad Pro
1.2.4.1. Bigger size to 13'
1.2.4.2. A9 Processor
1.2.4.3. 4gb Ram
1.2.4.4. New Accessories
1.2.4.5. Starting at $799
1.3. MacBook
1.3.1. MacBook Pro
1.3.1.1. Intel i5 Processor/ 8GB Ram
1.3.1.2. 128 GB Flash Storage
1.3.1.3. Mac OSX El Capitan
1.3.1.4. Starting at $1549
1.3.2. MacBook Air
1.3.2.1. Intel i5 Processor/ 4GB Ram
1.3.2.2. 128 GB Flash Storage
1.3.2.3. Mac OSX El Capitan
1.3.2.4. Starting at $1,099
1.3.3. MacBook
1.3.3.1. Intel Core M Processor/ 4GB Ram
1.3.3.2. 128 GB Flash Storage
1.3.3.3. Mac OSX El Capitan
1.3.3.4. Starting at $1,500
1.4. iMac
1.4.1. iMac 5K
1.4.1.1. Intel Core i7 Processor/ 16GB Ram
1.4.1.2. 500 GB Storage
1.4.1.3. Mac OSX El Capitan
1.4.1.4. Best display in the market
1.4.1.5. Starting at $2,499
1.4.2. iMac 21"
1.4.2.1. Intel Core i5 Processor/ 4GB Ram
1.4.2.2. 500 GB Storage
1.4.2.3. Mac OSX El Capitan
1.4.2.3.1. Used By Professionals
1.4.2.4. Starting at $1,099
1.5. Apple Watch
1.5.1. Apple Watch (2014)
1.5.1.1. Get notifications from your phone
1.5.1.2. Message people and check social media
1.5.1.3. Starting at $449
1.6. Apple TV
1.6.1. Apple TV 4th Gen (2015)
1.6.1.1. Watch Tv shows
1.6.1.2. New Remote
1.6.1.3. Able to download apps and play games
1.6.1.4. Starting at $149.99
1.7. iPod
1.7.1. iPod Touch
1.7.1.1. A8 Processor
1.7.1.2. 8MP Camera
1.7.1.3. Great for listening to music
1.7.1.4. Targeted towards kids, who don't need a phone
1.7.1.5. Starting at $199
1.7.2. iPod Nano
1.7.2.1. Great for listening to music and watching video
1.7.2.2. Starting at: $150
1.7.3. iPod Shuffle
1.7.3.1. Great for listening to music
1.7.3.2. Low Price
1.7.3.3. $50
2. Marketing
2.1. Philosophy
2.1.1. Ignore the critics
2.1.1.1. Focus on building what they want to build
2.1.2. Turn the Ordinary into Something Beautiful
2.1.2.1. Reinventing the design standards
2.1.3. Justify The Price
2.1.3.1. Build beautiful products for an audience that loves them passionately
2.1.3.2. justify their price with features and benefits that can’t be matched.
2.1.4. Build a Tribe
2.1.4.1. Built one of the most hardcore fan bases of any product and of any time.
2.1.4.2. Serve an elite audience
2.1.5. Become “The Name”
2.1.5.1. Own the market and set the trend for future devices
2.1.6. Enhance the Experience
2.1.6.1. Make sure that the experience doesn’t end at the cash register. They take great care in designing a user experience from browsing to unwrapping.
2.1.7. Improve the world not just margins
2.1.7.1. "We want to leave the world better than we found it" - Apple
2.2. Techniques
2.2.1. Empathy
2.2.1.1. Understand the needs better than others
2.2.2. Focus
2.2.2.1. Eliminate all of the unimportant opportunities
2.2.3. Impute
2.2.3.1. Present the products in a creative and professional manner
2.3. Advertisements
2.3.1. Social Media
2.3.1.1. Twitter
2.3.1.2. Facebook
2.3.1.3. YouTube
2.3.2. T.V Ads
2.3.2.1. Celebrity Endorsements
2.3.3. Newspaper Ads
2.3.3.1. The Wall Street Journal
2.3.3.2. Vouge
2.3.4. Techniques
2.3.4.1. Flaunt new product features during events
2.3.4.2. Show the work that went into making it
2.3.4.3. Tell a story
2.3.4.4. Good customer support
2.3.4.5. Make it a premium product
2.3.4.6. If you don't have it you are missing out
3. Management
3.1. CEO
3.1.1. Past
3.1.1.1. 1977 to 1981 – Michael Scott
3.1.1.1.1. First Apple CEO
3.1.1.1.2. Banned Type Writers
3.1.1.1.3. Fired 40 Employees
3.1.1.2. 1981 to 1983 – Mike Markkula
3.1.1.2.1. Helped market the first two Apple computers
3.1.1.3. 1983 to 1993 – John Sculley
3.1.1.3.1. Former PepsiCo CEO
3.1.1.3.2. Had a lot of disagreements with Steve Jobs
3.1.1.3.3. Ranked 14th worse American CEO of all time
3.1.1.4. 1993 to 1996 – Michael Spindler
3.1.1.4.1. Worked his way up at Apple
3.1.1.4.2. Failed with the Newton and Copeland OS
3.1.1.5. 1996 to 1997 – Gil Amelio
3.1.1.5.1. Helped overturn company's low quality products
3.1.1.5.2. Introduced Mac OS 8
3.1.1.6. 1997 to 2011 – Steve Jobs
3.1.1.6.1. Interim CEO until 2000
3.1.1.6.2. Helped turn around Apple's slump
3.1.1.6.3. Released: Mac OSX, iMac, iPod, iPhone, MacBook Pro, and iPad
3.1.2. Current
3.1.2.1. Tim Cook (2011 - Current)
3.1.2.1.1. He is a workaholic
3.1.2.1.2. Was temporary CEO when Steve Jobs was ill in 2004 and 2009
3.1.2.1.3. Very different from Steve Jobs
3.2. Executive Profiles
3.2.1. Angela Ahrendts - Senior Vice President
3.2.2. Eddy Cue -SVP - Internet Software and Services
3.2.3. Craig Federighi - SVP - Software Engineering
3.2.4. Jonathan Ive - Chief Design Officer
3.2.5. Luca Maestri Senior Vice President and Chief Financial Officer
3.2.6. Dan Riccio Senior Vice President Hardware Engineering
3.2.7. Philip W. Schiller Senior Vice President Worldwide Marketing
3.2.8. Bruce Sewell Senior Vice President and General Counsel
3.2.9. Jeff Williams Senior Vice President Operations
3.3. Head Quarters
3.3.1. 1 Infinite Loop
3.4. Production
3.4.1. Designed in California
3.4.2. Assembled in China
4. Environnent Interactions
4.1. Leave Toxins out of Products
4.1.1. Beryllium
4.1.2. Mercury
4.1.3. Lead
4.1.4. Arsenic
4.1.5. Polyvinyl chloride
4.1.6. Brominated flame retardants
4.1.7. Phthalates
4.2. Climate Change
4.2.1. "We don’t want to debate climate change. We want to stop it" - Apple
4.2.2. 100% of Apple's U.S. operations run on renewable energy.
4.2.3. 100% of the data centres run on renewable energy.
4.2.4. 87% of global operations run on renewable energy.
4.3. Renewable Resources
4.3.1. Efficient
4.3.1.1. Using paper efficiently
4.3.1.2. protecting sustainable forests
4.3.2. Usage
4.3.2.1. Solar
4.3.2.2. Geothermal
4.3.2.3. Fuel Cell
4.3.2.4. Wind
4.3.2.5. Hydro
5. Subsidiaries
5.1. Apple Store
5.1.1. Chain of Apple retail stores
5.2. Beats Audio
5.2.1. Brand of headphones and loud speakers
5.3. Meatio
5.3.1. Argumented Reality Company
6. Finance
6.1. Stock
6.1.1. APPL: $116.13
6.2. Special Financing
6.2.1. Pay money over time
6.3. Evaluation
6.3.1. $700 Billion
6.4. Total Revenue
6.4.1. $182,795,000,000
7. People and Recruting
7.1. Recruiting
7.1.1. Retail
7.1.1.1. Apple Specialist
7.1.1.2. Expert
7.1.1.3. Inventory Specialist
7.1.1.4. Business Specialist
7.1.1.5. Business Manager
7.1.1.6. Genius
7.1.1.7. Creative
7.1.1.8. Service Specialist
7.1.1.9. Manager
7.1.1.10. Senior Manager
7.1.1.11. Store Leader
7.1.1.12. Business Leader
7.1.1.13. Market Leader
7.1.1.14. Apple Store Leader Program
7.1.2. Corporate
7.1.2.1. Hardware Engineering
7.1.2.2. Software Engineering
7.1.2.3. Marketing
7.1.2.4. Design
7.1.2.5. Merchandising
7.1.2.6. Product Management
7.1.2.7. Customer Service & Support
7.1.2.8. Administrative
7.1.2.9. Finance
7.1.2.10. Human Resources
7.1.2.11. Information Systems & Technology
7.1.2.12. Legal
7.1.2.13. Real Estate & Development
7.1.2.14. Operations
7.1.2.15. Sales
7.1.2.16. At Home Advisor
7.1.3. Student Programs
7.1.3.1. Internships for Under Grad and Grad students
7.1.3.2. AppleCare College Program
7.1.3.3. Apple Campus Rep
7.1.4. Current Employees
7.1.4.1. 92,600 full-time employees
7.1.4.2. 4,400 temporary employees
7.1.4.3. 46,200 worke in the Company’s Retail segment
8. Services
8.1. Apple Pay
8.1.1. Aimed to make mobile payments easier
8.2. iOS
8.2.1. Operating System for mobile devices
8.2.2. Most secure OS in the world for mobile
8.3. OSX
8.3.1. Software for Mac products
8.3.2. Intuitive and integrate computer experience
8.4. iTunes
8.4.1. Keeps users music, movies and Tv Shows in one place
8.4.2. A marketplace to buy movies and TV shows
8.5. App Store
8.5.1. Discover and download apps for the Mac, iPhone, Apple Watch and the Apple TV
8.6. iWork
8.6.1. Suite of productivity applications
8.6.2. Pages: For word processing
8.6.3. Keynote: for presentations
8.6.4. Numbers: for spreadsheets
8.7. iLife
8.7.1. Lifestyle oriented software suite
8.7.2. iPhoto: a digital photo application for storing, viewing, editing and sharing photos
8.7.3. iMovie: a digital video editing application
8.7.4. Garageband: a music creation application
9. Distribution
9.1. Retail Stores
9.1.1. Best Buy
9.1.2. Walmart
9.1.3. Staples
9.1.4. Apple Store
9.2. Target Audience
9.2.1. Consumer
9.2.1.1. 75% of total sales
9.2.1.2. Emotional buying
9.2.1.3. Highly sensible to purchasing experience
9.2.1.4. Middle/Upper level families
9.2.1.5. Premium high end product
9.2.2. Education
9.2.2.1. Emphasis on simplicity and reliablity
9.2.2.2. Great software
9.2.3. Enterprise
9.2.3.1. Need high integrations and service
9.2.3.2. Require high power computing power
9.3. Online
9.3.1. Apple Online Store
9.3.2. Best Buy
9.3.3. Walmart
9.3.4. Ebay
9.3.5. Amazon
9.3.6. Ali Express
9.4. Delivery
9.4.1. Ships
9.4.1.1. Transport between one country to another
9.4.2. Airplane
9.4.2.1. Transport between one country to another that are farther in distance
9.4.3. Trucks
9.4.3.1. To transport from one city to another
9.4.4. FedEx and UPS
9.4.4.1. Used for home deliveries for customers
10. History
10.1. Founded
10.1.1. Date
10.1.1.1. Apple Computer was founded on April 1, 1976
10.1.2. Founders
10.1.2.1. Steve Jobs, Ronald Wayne, Steve Wozniak
10.1.3. What will it sell?
10.1.3.1. Computers for everyday homes
10.2. 1976
10.2.1. Apple 1 Released
10.2.2. One of the first computers
10.3. 1977
10.3.1. Apple 2 Released
10.3.2. First popular user computer
10.4. 1984
10.4.1. The Macintosh was released
10.4.2. The first PC with a graphic interface
10.5. 1985
10.5.1. A shock to the whole company
10.5.2. Steve Jobs leaves Apple
10.6. 1986 - 1997
10.6.1. 1989: Mac Portable released - FAILED
10.6.2. 1991: Powerbook 100 was released
10.7. 1997
10.7.1. Steve Jobs is BACK
10.8. 1998
10.8.1. Apple releases the iMac
10.8.2. Sereis of monoblock PC
10.8.3. Appreciated for the design
10.8.4. Apple's stock were climbing back up
10.9. 2001
10.9.1. Apple releases the iPod
10.9.2. It became the industry standard and ruled the market
10.10. 2007
10.10.1. First iPhone released
10.10.2. Revolutionary multi touch technology
10.10.3. Became top seller in the market
10.11. 2010
10.11.1. iPad is introduced
10.11.2. A tablet PC that become a sensation and everyone waned one
10.12. 2011
10.12.1. Steve Jobs steps down as CEO
10.12.2. In October he passes away
10.13. 2014
10.13.1. Apple Watch is introduced
10.13.2. 7 Years later Apple releases a new line of products
10.13.3. It's the most personal product Apple has created
10.13.4. Apple becomes the most valuable company in the world
11. Competition
11.1. iPhone
11.1.1. Samsung Galaxy S6
11.1.1.1. Better Camera
11.1.1.2. Competitive Pricing
11.1.2. Android
11.1.2.1. Mobile Software
11.1.2.2. Similar to iOS
11.1.2.3. Vulnerable to security hacks
11.1.3. LG G4
11.1.3.1. Faster Processor
11.1.3.2. Better Camera
11.1.4. One Plus Two
11.1.4.1. $300 Cheaper
11.1.4.2. Good Performance
11.2. MacBook Pro / Air
11.2.1. Dell XPX 13
11.2.2. Windows Computer
11.3. Apple Watch
11.3.1. Moto 360
11.4. Apple Tv
11.4.1. Nexus Player
11.5. iPad Pro/ iPad
11.5.1. Microsoft Surface
11.5.2. Samsung Galaxy Tab S
12. Business Information
12.1. Company Background
12.1.1. designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software
12.2. Business Strategy
12.2.1. Best user experience through its innovative hardware, software and services
12.2.2. Design and develop hardware and software together
12.2.3. Ease of use and seamless integration
12.2.4. High quality sales and post sales service
12.3. Research and Development
12.3.1. Continue to develop new technologies
12.3.2. 2014 R&D expenses: $6 Billion
12.3.3. Research to compete successfully