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Holmgren & MacKinnon
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Social media is using the Internet to instantly collaborate, share information, and have a conversation about ideas, issues, causes, and organizations we care about--powered by technology. What we do--collaborate, share information, have conversations, and LEARN--is powered by social media tools. Although the tools are different, it is what we can do with them that is really transforming things. Michele Martin - Social Media 101


Social Bookmarking

:: Simple Definition Social bookmarking allows web users to save, organize and share their bookmarks of web pages on the Internet (vs. their own computers).  Social news sites allow users to submit web pages and articles and have other users vote on them with the # of votes determining which articles are presented on the social news site.   Interactive Insights Group  

What is it? (Link)


Return to Rural


RSS (Really Simple Syndication) — sometimes called web feeds — is a Web standard for the delivery of content — blog entries, news stories, headlines, images, video — enabling readers to stay current with favorite publications or producers without having to browse from site to site. blogs and news content using a News Reader. All blogs, podcasts and videoblogs contain an RSS feed, which lets users subscribe to content automatically and read or listen to the material on a computer or a portable device. Most people use an RSS reader, or news aggregator, to monitor updates. Socialbrite founder JD Lasica coined the term “news that comes to you” to refer to RSS. (Socialbrite Social Media Glossary)

What is it (Video)

Example: Anticipate

Example: NPVS

Google Reader


Slide Share

What is it?

Example: MHC


:: Simple Definition Video sharing allows users to upload and share videos to video sharing website such as Youtube.  Other users can watch the videos, comment on them, share them with other users and even embed them on their own websites and blogs.   Interactive Insights Group

YouTube NonProfit Program

Province of Alberta YouTube

Social Media Tools

SMT YouTube Channel

Photo Sharing - Flickr

:: Simple Definition Photo sharing tools allow users to upload and post their photographs online to share them with other users.   Interactive Insights Group  

Brent's Flickr Site


:: Simple Definition A blog is a website where entries or posts are listed in chronological order.  Blogs commonly allow for readers to provide comments which are posted along with the original entry.   Interactive Insights Group

Brent's Blog

Blog Reader, My Netvibes Reader


A social network is a website where people who share similar interests can connect with one another and share information. Typically social networking sites allow users to create a profile, share photos, videos, links, etc. and communicate with other members of the network through instant messaging or comments on the user's profile page. Facebook, MySpace and LinkedIn are all examples of social networks. Facebook and MySpace are more typically used by young people, although there has been tremendous growth in the number of adults in social networks. LinkedIn is a professional social networking site and is a good way to connect with colleagues and, for RCEPs, with business partners. Ning is an online platform that lets you build your own customized social network.

What is it?

NonProfits on Facebook

American Red Cross


Community Action Project

The Risks


LinkedIn exists to help you make better use of your professional network and help the people you trust in return. LinkedIn's mission is to connect the world's professionals to make them more productive and successful. Linkedin is a business-oriented social network dedicated to helping professionals maintain a list of connections. These connections can then be used to find a job, find out more about potential employers including which of you contacts might be able to refer you, and fill your own job vacancies through the social network. Why Should I Use LinkedIn? Linkedin is the perfect website for the freelancer who is constantly on the lookout for new job opportunities. Job seekers will also find the social network a boon to their hunt. By forming a wide array of connections, you are able to utilize those connections in the job hunt.

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Google Sites

What is a Wiki?

A wiki is a collaborative website that can be directly edited by anyone with access to it. Small teams often find that they can accomplish a task easier by creating a collaborative online workspace using wiki software such as pbworks, Socialtext ormediawiki.   Socialbrite - Social Media Glossary

The Big Change


Twitter is a popular social network, unveiled to the public in July 2006, that lets members post updates of no more than 140 characters. People have begun using Twitter in interesting ways to point to news stories, to raise funds for charity, and other unexpected uses. Tweets are posts on Twitter, a real-time social messaging system. RT stands for retweet: Users add RT in a tweet if they are reposting something from another person’s tweet. A Tweetup is an An organized or impromptu gathering of people who use Twitter. Users often include a hashtag, such as #tweetup or #sftweetup, when publicizing a local tweetup. (Socialbrite Social Media Glossary)

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