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Video on the Web by Mind Map: Video on the Web
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Video on the Web

content ideas

"Buzz Words"

professors discuss current industry buzzwords, with their favorites, pet peeves, and anecdotes

"The Business of Getting Down"

feature about business students who also play music, or kick out the jams in Rock Band. Or, the business of managing a band, going on tour, etc the business side of interesting/alternative pursuits (games, music, film, sports, etc)

"School of Hard Knocks"

Seasoned business professionals tell stories of their hard-earned experience, and reflect on how they also benefitted from going back to school for executive education

the ubiquitous MBA

faculty tackle head-on the common conception that "everyone and their dog has an MBA"

UpStarts

an in-depth series that tells the stories of (local?) people who have started their own businesses, with comment and (perhaps) guidance from McCombs experts and external partners possibly follow alums who have started businesses, or have profs tell us about their favorite local biz

"business is not a 4-letter word"

Students and faculty challenge the traditional view of business schools as a training ground for money-grubbing corporate lackeys. Examples of how you can use what you learn at McCombs to make the world a better place.

student produced

first-person accounts of competitions

video postcards from trips abroad

"i am the future of business", self-produced testimonials by students giving statements of what they have learned and how it will make them the future leaders in the business world

a day in the life

research centers

tech incubator / energy

AIM center

CEFER

etc...

issue-based

loan and credit "crisis"

effects of fuel prices

fluctuating job markets

recession issues

inflation

etc

professors' research topics

edutainment

"Business Casual", a video fashion column with trends in business attire, shopping tips, and tutorials on how to dress for success

"The Dreaded Question", Interviewing tips disguised in staged anecdotes humorously portraying the do's and don'ts of making a good impression at an interview

"The Michael Scott Project", management profs and students use "The Office" to comment on real-world issues

"The Green", an investigation of what the big deal is about Golf, and why business professionals flock to the fairway.

design

player

commercial, JW FLV player $30, use as template for custom player

custom, do it ourselves, contract a coder/designer, james@interaria.com, $2000 flash customization, skinning, adding a menu, tweaking the captions?, $3-4000 basic CMS, web interface, uploads video, creates XML file, design students/faculty?

WISHLIST, seamless integration, simple / minimal interface, hide-able menu options, support captions, accessibility options (larger controls, etc), custom pop-up menu, sharing and social network linking, "more info" link, related video links, feedback link

integration into page

dominance on screen?

have its own page(s)?

where do archives live?

how are videos selected?, tabbed interface (like BU)?, thumbnail menu?, text list?

is there different video on each departmental page?

requirements

captioning

who can transcribe?, internal, intern?, employees, outsource

accessibility

administration

who decides what gets produced?

how often will we update?

can writers work on scripts, etc?

Strategy

executive

acknowledge their experience

feature tangible benefits of exec. ed

confront criticisms and stereotypes head-on

focus on flexibility of programs

host on program pages

undergrad

connect to popular culture

appeal to diverse prospective students

create "street cred", student generated content, contests, vlogs, class and extracurricular presentations, host on YouTube

features

host on main page

showcase the personalities of our profs

communicate the culture of UT

highlight our resources

display our expertise, comment on current and popular issues

appeal to broad lay audience, approach topics from new angles, take the "stuffiness" out of business topics, use humor, provide greater context of specialized studies

serialize content, short programs, frequent updates, syndicate to aggregators

Content Management

integrated CMS on website

who makes it?, contractor, ITS

new video, users login, choose video destination, main page, program page, MPA, Finance, IROM, Management, MBA, etc, other destinations?, upload files, main video file (MP4), fallback video (FLV), captions text file (XML), alternate audio (MP3), thumbnail image (JPG), text metadate, video title, date, author(s), music/photo/etc attribution, summary / alt text, keywords, tags, links, email link to "author", hyperlink to "more info" or website, link to transcript?, pick "related videos", specify from list of existing videos, populate list with videos that have the same keywords or tags

edit existing, change any part of an existing file, delete, re-arrange in archive (prioritize)