Copy of Apple

Get Started. It's Free
or sign up with your email address
Copy of Apple by Mind Map: Copy of Apple

1. Products

1.1. iPhone

1.1.1. iPhone 5S

1.1.2. iPhone 6

1.1.3. iPhone 6S Plus

1.1.4. iPhone 6S

1.2. iPad

1.2.1. iPad Mini 4

1.2.2. iPad Air

1.2.3. iPad Air 2

1.2.4. iPad Pro

1.3. MacBook

1.3.1. MacBook Pro

1.3.2. MacBook Air

1.3.3. MacBook

1.4. iMac

1.4.1. iMac 5K

1.4.2. iMac 21"

1.5. Apple Watch

1.5.1. Apple Watch (2014)

1.6. Apple TV

1.6.1. Apple TV 4th Gen (2015)

1.7. iPod

1.7.1. iPod Touch

1.7.2. iPod Nano

1.7.3. iPod Shuffle

2. Subsidiaries

2.1. Apple Store

2.1.1. Chain of Apple retail stores

2.2. Beats Audio

2.2.1. Brand of headphones and loud speakers

2.3. Meatio

2.3.1. Argumented Reality Company

3. Finance

3.1. Stock

3.1.1. APPL: $116.13

3.2. Special Financing

3.2.1. Pay money over time

3.3. Evaluation

3.3.1. $1 Trillion Dollars

3.4. Total Revenue

3.4.1. $182,795,000

4. People and Recruting

4.1. Recruiting

4.1.1. Retail Apple Specialist Expert Inventory Specialist Business Specialist Business Manager Genius Creative Service Specialist Manager Senior Manager Store Leader Business Leader Market Leader Apple Store Leader Program

4.1.2. Corporate Hardware Engineering Software Engineering Marketing Design Merchandising Product Management Customer Service & Support Administrative Finance Human Resources Information Systems & Technology Legal Real Estate & Development Operations Sales At Home Advisor

4.1.3. Student Programs Internships for Under Grad and Grad students AppleCare College Program Apple Campus Rep

5. Services

6. Marketing

6.1. Philosophy

6.1.1. Ignore the critics Focus on building what they want to build

6.1.2. Turn the Ordinary into Something Beautiful Reinventing the design standards

6.1.3. Justify The Price Build beautiful products for an audience that loves them passionately justify their price with features and benefits that can’t be matched.

6.1.4. Build a Tribe Built one of the most hardcore fan bases of any product and of any time. Serve an elite audience

6.1.5. Become “The Name” Own the market and set the trend for future devices

6.1.6. Enhance the Experience Make sure that the experience doesn’t end at the cash register. They take great care in designing a user experience from browsing to unwrapping.

6.1.7. Improve the world not just margins "We want to leave the world better than we found it" - Apple

6.2. Techniques

6.2.1. Empathy Understand the needs better than others

6.2.2. Focus Eliminate all of the unimportant opportunities

6.2.3. Impute Present the products in a creative and professional manner

6.3. Advertisements

6.3.1. Social Media Twitter Facebook YouTube

6.3.2. T.V Ads Celebrity Endorsements

6.3.3. Newspaper Ads The Wall Street Journal Vouge

6.3.4. Techniques Flaunt new product features during events Show the work that went into making it Tell a story Good customer support Make it a premium product If you don't have it you are missing out

7. Management

7.1. CEO

7.1.1. Past 1977 to 1981 – Michael Scott First Apple CEO Banned Type Writers Fired 40 Employees 1981 to 1983 – Mike Markkula Helped market the first two Apple computers 1983 to 1993 – John Sculley Former PepsiCo CEO Had a lot of disagreements with Steve Jobs Ranked 14th worse American CEO of all time 1993 to 1996 – Michael Spindler Worked his way up at Apple Failed with the Newton and Copeland OS 1996 to 1997 – Gil Amelio Helped overturn company's low quality products Introduced Mac OS 8 1997 to 2011 – Steve Jobs Interim CEO until 2000 Helped turn around Apple's slump Released: Mac OSX, iMac, iPod, iPhone, MacBook Pro, and iPad

7.1.2. Current Tim Cook (2011 - Current) He is a workaholic Was temporary CEO when Steve Jobs was ill in 2004 and 209 Very different from Steve Jobs

7.2. Executive Profiles

7.2.1. Angela Ahrendts - Senior Vice President

7.2.2. Eddy Cue -SVP - Internet Software and Services

7.2.3. Craig Federighi - SVP - Software Engineering

7.2.4. Jonathan Ive - Chief Design Officer

7.2.5. Luca Maestri Senior Vice President and Chief Financial Officer

7.2.6. Dan Riccio Senior Vice President Hardware Engineering

7.2.7. Philip W. Schiller Senior Vice President Worldwide Marketing

7.2.8. Bruce Sewell Senior Vice President and General Counsel

7.2.9. Jeff Williams Senior Vice President Operations

7.3. Head Quarters

7.3.1. 1 Infinite Loop

7.4. Production

7.4.1. Designed in California

7.4.2. Assembled in China

8. Distribution

8.1. Retail Stores

8.1.1. Best Buy

8.1.2. Walmart

8.1.3. Staples

8.1.4. Apple Store

8.2. Target Audience

8.2.1. Consumer 75% of total sales Emotional buying Highly sensible to purchasing experience Middle/Upper level families Premium high end product

8.2.2. Education Emphasis on simplicity and reliablity Great software

8.2.3. Enterprise Need high integrations and service Require high power computing power

8.3. Online

8.3.1. Apple Online Store

8.3.2. Best Buy

8.3.3. Walmart

8.3.4. Ebay

8.3.5. Amazon

8.3.6. Ali Express

8.4. Delivery

8.4.1. Ships Transport between one country to another

8.4.2. Airplane Transport between one country to another that are farther in distance

8.4.3. Trucks To transport from one city to another

8.4.4. FedEx and UPS Used for home deliveries for customers

9. History

9.1. Founded

9.1.1. Date Apple Computer was founded on April 1, 1976

9.1.2. Founders Steve Jobs, Ronald Wayne, Steve Wozniak

9.1.3. What will it sell? Computers for everyday homes

10. Competition

10.1. iPhone

10.1.1. Samsung Galaxy S6 Better Camera Competitive Pricing

10.1.2. Android Mobile Software Similar to iOS Vulnerable to security hacks

10.1.3. LG G4 Faster Processor Better Camera

10.1.4. One Plus Two $300 Cheaper Good Performance

10.2. MacBook Pro / Air

10.2.1. Dell XPX 13

10.2.2. Windows Computer

10.3. Apple Watch

10.3.1. Moto 360

10.4. Apple Tv

10.4.1. Nexus Player

10.5. iPad Pro/ iPad

10.5.1. Microsoft Surface

10.5.2. Samsung Galaxy Tab S