E-Accounting

1. Revenue

1.1. One-time $50,000 franchise fee from CSRs

1.2. Primary Market-15 cents per transaction

1.3. Secondary Market-12 cents per transaction

1.4. Tertiary Market-10 cents per transaction

1.5. Split revenue 50:50 with CSRs

2. Costs

2.1. Hardware-$100,000

2.2. Accounting Software-$50,000

2.3. CRM Software-$50,000

2.4. 2 techs, 2 accountants, 2 Market Support-$300,000

2.5. Marketing & Advertising-$150,000

2.6. Misc. Overhead-$50,000

3. Competitive Advantage

3.1. Save Money-All competitors are priced at $ per user per month

3.2. Professional Accounting & Business Advice 24x7

3.3. Access to Financial data 24x7

3.4. Wireless & Remote Access 24x7

3.5. Secure off-site data storage

3.6. Stay current with tax laws and Revenue Canada

3.7. Access to state-of-the-art Accounting Software

3.8. Freedom from day-to-day accounting pressures

3.9. eaccounting has first mover advantage

4. What Is it?

4.1. Internet delivered accounting software

4.2. Users rent monthly and pay per transaction

4.3. Accessible anytime

4.4. Can be accessed anywhere by authorized users

4.5. Always current and always backed up

5. Benefits

5.1. Saves Time

5.2. Saves Money

5.3. Convenient

5.4. Great quality service

5.5. Great choice for small-medium sized enterprises

5.6. Accessible anytime from anywhere

6. Competitors

6.1. QB for the Web

6.2. ePeachtree

6.3. NetLedger

7. Target Market

7.1. Small-medium enterprises in Alberta and BC

7.2. Primary Market-(5-20 employees)-100000 potential customers

7.3. Tertiary Market-(5-20 employees)-25000 potential customers

7.4. Secondary Market-(less than 5 employees)-375000 potential customers