1. First Steps
1.1. Idea
1.2. Make a Business plan
1.3. Set Goals
1.4. WIN
2. Attributes
2.1. Passionate
2.2. Perservance
2.3. Open-minded
2.4. Ambition
2.5. Creative
2.6. Personable
2.7. Leader
2.8. Decision Maker
3. Planning
3.1. Marketing Plan
3.1.1. Online Marketing
3.1.2. Media channels
3.1.3. Print
3.1.4. Promotions/Special Offers
3.1.5. Events
3.2. SWOT Analaysis
3.2.1. Strengths
3.2.2. Weakness
3.2.3. Opportunities
3.2.4. Threats
4. Understanding
4.1. Customers
4.1.1. Needs
4.1.2. wants
4.2. Employees/Suppliers
4.2.1. Opinions
4.3. Market
4.3.1. Devlopments
4.3.2. Competitiors
4.4. Business Environment
4.4.1. Politics
4.4.2. Economy
4.4.3. Technology
4.4.4. Society
4.4.5. Environment
5. Community Involvement
5.1. Volunteer
5.2. Build partnerships
5.3. Donate
5.4. Participate in Community Events
5.5. Plan and Host Events
5.6. Promotions
5.7. Giveaways
5.8. Contest
6. Customer Service
6.1. Excellent Customer Service
6.1.1. Treat customers with respect
6.1.2. Follow up on feedback
6.1.3. Going out of your way to help
6.1.4. Exceeding customer expecations
6.1.5. Handle complaints and returns with understanding
6.2. Importance of Customer Service
6.2.1. Increase Customer loyalty
6.2.2. increase the amount of money each customer spends with ones business
6.2.3. increase how often a customer buys from you
6.2.4. generate positive word-of-mouth andreputation
6.2.5. decrease barriers to buying