1. Market types
1.1. Out-of-control
1.1.1. Monopoly
1.1.1.1. One seller
1.1.2. Oligopoly
1.1.2.1. Few sellers, many buyers
1.1.2.2. Difficult Entry
1.1.2.3. Price maker
1.2. Somewhat-in-control
1.2.1. Monopolistic competition
1.2.1.1. Many sellers & buyers
1.2.1.2. Price maker
1.2.1.3. Easy entry
1.2.1.4. Differentiated product
1.2.1.4.1. Big Mac v. Whopper
1.2.1.5. Advertising
1.2.2. Perfect competition
1.2.2.1. Best possible product at best possible price
1.2.2.2. Many sellers
2. Consumer responsibility
2.1. Consumer choice
2.1.1. Limits
2.1.1.1. Availability of distributers
2.1.1.1.1. Wal-Mart takes over town
2.1.1.1.2. Countered by internet
2.1.1.2. Availability of knowledge
2.1.1.2.1. Countered by internet
2.1.2. Smart Shopping
2.1.2.1. Internet distributors
2.1.2.2. Reviews
2.1.2.2.1. Word of mouth
2.1.2.2.2. Consumer Reports
2.1.2.2.3. CNET
2.1.2.2.4. Internet
2.1.2.2.5. Reliability
2.1.2.3. Testing/samples
2.1.3. Protests
2.1.3.1. Boycotting
2.1.3.1.1. Keep big companies in check
2.1.3.1.2. Raise Awareness
2.1.3.2. Blogging
2.1.3.3. Public demonstrations
2.1.3.3.1. Raise awareness
2.1.4. Stay aware of the effects of big business
3. Regulation
3.1. Anti-trust policies
3.2. Anti-trust Enforcement
3.3. Anti-trust debate
3.3.1. Pro
3.3.2. Con
3.4. Examples of regulation in action
3.4.1. Microsoft