To promote the virtue of filial piety and instill in every child the right values towards the elderly.
To educate everyone that we should not forget our roots in the future when we grow up, especially the love and care our parents gave us in our younger years.
Yes it does. Overall, the advertisement is very touching and emphasizes the importance of filial piety within everyone through the actions of both mother and son.
Also, it shows the love and acceptance for a mother from a son's perspective, unlike the harsh act of abandoning their own parents in the old folks' home from typical grown ups.
An aged old lady, her son, her grandson
The filial piety towards the son's mother despite her harsh attitude towards him, such as insisting on living with her sister and not wanting them to take care of her
Initially, it screened the current situation of the son's mother, who was hospitalised. After that, it shifted back in the past where it shows the mother's harsh treatments towards the son and his tolerance for his mother.
Emphasizes on filial piety through the actions of the son, which includes patience and tolerance for his mother. Has a very realistic and natural view towards the elderly.
This advertisement is trying to spread the importance and values of filial piety which every person should have.
The harsh attitude the mother has towards her son tolerated by her son's patience and love for his mother. Also, the flashback scene whereby it portrays his mother's love and care for him through her worried and desperate face when he was sick.
Overall, it was dimly lit
Slow and sad background piano music
Background music are mostly sad and melancholy e.g: Rain drops, heart beat machine
Move from scenes to scenes
Zoom in on details: Rain drops, when mother was carrying her son in the pouring rain while shouting for a taxi
Certain images/details are closed up