Cool Topics
by Ivana Taylor
1. The power of imagination
1.1. Idea Generation vs Problem Solving
2. Sponsor Spots
2.1. Crowdsourced commercial using product
3. In between moments
3.1. The proper care and feeding of ideas
3.2. The power of timing
3.2.1. Timing of an idea
3.2.2. Timing of an investment
4. Embarrassing moments that turned out to be a huge WIN
4.1. Intentionally
4.2. Unintentional
4.3. Awkward
5. Getting things done
5.1. Checklists
5.2. Coaches
6. Motivation
6.1. Employee engagement
7. Having it all
8. Made to Think - things that shouldn't work - but do anyway
8.1. Rethinking the Hoodie
8.2. Bumblebee Myth
9. Doing something stupid or crazy
10. Inertia
10.1. What is inertia?
10.1.1. Physics
10.1.1.1. Being stuck
10.1.1.2. An object in motion stays in motion
10.1.2. Psychology -
10.1.2.1. Transitioning form one thing to another
10.2. Inertia in action
10.2.1. When is inertia a good thing
10.2.1.1. Do you get new ideas
10.2.2. When is inertia a bad thing
10.2.2.1. Zombies - keep going
10.3. Boredom
11. Good Enough
11.1. Excellence
11.2. Progress
12. Success/Failure
12.1. It's a story we tell ourselves
12.2. Agreements we've made
13. Influence
13.1. Metrics
13.1.1. Klout Score
14. Attention
14.1. Grabbing Attention
14.2. Holding Attention
14.2.1. Engagement
15. Pick Me
15.1. Selling
15.1.1. Cold Calling
15.1.2. Prospecting
15.1.3. Referrals
15.2. People we know like and Trust
15.2.1. Styles
15.2.2. Personalities
15.2.3. Behaviors
15.2.4. What does it mean to know someone
15.2.5. How do we come to LIKE someone
15.2.5.1. New relationships
15.2.5.1.1. Teens
15.2.5.1.2. Customers
15.2.5.1.3. Friends
15.2.6. What is Trust and how do you build it
15.2.6.1. Talking to married couples