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1. Audi customer

1.1. families

1.2. companies

1.3. young, successful, innovative men in their 30s

2. Audi

3. Smart Home User

3.1. House Owner

3.2. Tenants

3.2.1. Land Lords

4. Smart Car Accessory Companies

4.1. Automatic

5. Smart Home Companies

5.1. Hardware Companies

5.1.1. nest

5.1.2. wink

5.1.3. phillips

5.2. Software Companies

5.2.1. Telekom

5.2.2. ProSyst

5.2.3. sovanta

5.3. Unification Efforts

5.3.1. Google

5.3.2. Apple

5.3.3. Samsung

5.4. Installation Companies

6. BMW

7. Mercedes

8. Other car companies