Marketing Prototype pres
by mike zheng
1. Triple Bottom Line
1.1. Enviro friendly
1.2. Donation to youths in 3rd world countries
1.3. Help support walk-a-thons and marathons with free shoes
2. Alliances in the product
2.1. Work with Designers
2.1.1. Nike
2.2. Working with doctors
2.2.1. Walking data
2.2.2. Biometric Data
3. Future Projections
3.1. Sales Projections
3.2. Future Product Plans
3.2.1. Reiterations
3.2.2. Trial System
3.2.3. Shoe 2.0
3.2.3.1. more designs
3.2.3.2. more biometrics
4. Differentiation
4.1. Competitive edge
4.1.1. first in market
4.1.2. New item
4.1.3. convenience
4.2. Ease of use
4.3. Stylish designs
5. Target Audience
5.1. Execs
5.2. Manufactures
5.3. Retailers
5.4. Consumers
6. EDI
6.1. Online Site
6.2. App
6.2.1. biometrics
6.2.1.1. can be sent to doctors
6.2.2. Style Selection
6.2.3. functional Selection
7. Presentation Medium
7.1. Prezi
7.2. Powerpoint
8. Source of Profit
8.1. Selling Data
8.2. Selling Product
8.3. App Microtransactions
9. Evaluation
9.1. research
9.1.1. how shoes are made now
9.1.2. Nike's Waste Report
9.1.3. walk for cancer Research