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Achim Rögener
by Dan Taylor 09/11/2010
Achim Rögener
by Dan Taylor
1. Design Dreaming
2. Today
2.1. Today
2.1.1. Mass production
2.1.2. Mass marketing
2.1.3. low value - long value chain
2.1.4. cheap
2.1.5. Short lifecycle
2.1.6. high revenue
2.1.7. global cooperations
2.2. The alternate way
2.2.1. Customization
2.2.2. p2p marketing
2.2.3. long lifecycle
2.2.4. good value - high price
2.2.5. personal service
3. Start Dreaming
3.1. working as an advocate for the consumer
3.2. Bumble Bee/Bateria
3.2.1. A wing harness
3.2.1.1. Parkour wing
3.3. termite mound
3.4. sea cow
3.4.1. oil spill collector
3.5. forrest
3.5.1. Windmills
3.5.1.1. give design an added meaning
3.5.1.2. Wind on top
3.5.1.3. Wave collectors underwater
