Marketing Plan Template

by Raphaela Brandner

1. Target Customers

2. USP

3. Pricing & Positioning

4. Distribution Plan

5. Offers

5.1. Deals

5.2. Trials

5.3. Packages

6. Collaterals

6.1. Website

6.2. Brochures

6.3. Flyers

7. Financial Projections

8. Strategies

8.1. Growth

8.1.1. Promotions Strategy

8.1.1.1. Events

8.1.1.2. Press Releases

8.1.1.3. Ads

8.1.2. Online Strategy

8.1.2.1. Keywords

8.1.2.2. SEO

8.1.2.3. Social Media

8.1.2.4. Paid Ads

8.2. Conversion

8.3. Retention