The media decides what is "news" and who is "newsworthy"
This is the most important source of media power
The media's ability to determine which issues will be covered, in what detail, and in what context
The media has the power to set the context, to frame the issue, to interpret the facts, and potentially to provide legitimacy for people, issues, or groups
These are powerful and controversial functions of the media
The media is an agent of socialization, teaching us political facts and opinions that help form our political belief-structures and our political culture