Inspirational template: Presentations, Salespages etc for educational programs or trainings

1. The name of the training, program and Unique Value Proposition, UVP

1.1. Name, example: SALESPAGES THAT FINALLY SELLS!

1.2. Eg. UVP This training, course helps [customer] learn how to [new skill, result] so they can [benefit]

1.3. Eg in words: This course is assisting entrepreneurs who want to go online with their competence to make a salespage to present and sell their first online course.

2. Other things:

2.1. * Decide on how to present this content, eg. video, text, mix or maybe an audio.

2.2. * Decide on marketing and salesprocess

2.3. Go for it!

3. Possible opening question - Eg. Are you in the need of...

3.1. Address the one in need for this - deeply!

3.2. Ring the bell - "Here might be something for you!" Get attention, stand out.

4. Problem? Pain description

4.1. What are their motivation? What do they try to avoid or to gain?

4.2. No one buys a training, a course... They buy a solution to their problem. Or what pleasure are they trying to gain

4.3. Put it together eg. in 3, 5 or 7 bullet points

5. Solution

5.1. Think if it is possible to...? List a few points of "The What" in the delivered solution.....

5.2. Why and how this solution is Unique

5.3. Go on with a few points describing the challenge of getting to a solution for this - bullet points - let them know that you've been through this already - you know the obstacles also - and how to pass them..

5.4. Either - Why this service takes care of "challenges" to get to the "Solution Island"? Or just - This program takes care of the listed challenges....

5.5. The common thread through the programme - if any?

6. What you "the customer" get

6.1. Bullet points of "what's in it for them", - what to bring with "from the table".

6.2. Connect to their real motivation - make it visible for them.

6.3. Remind about transformational efffects and possible ripple effects caused by the result of the program, training

7. For whom is the program?

7.1. Who are you talking to? Who is your "Avatar"?

7.2. Already from start KNOW who you are talking to

8. How will the program/training be delivered - Program design

8.1. Short, simple overview of main ingredients

8.2. Program design - options

9. Special requirements from participants?

9.1. Mention if you plan to do certain activities, eg. on the North Pole that require certain clothes and equipment.....

9.2. What required of time investment, work, travels, etc...

10. In collaboration with?

10.1. Mention if naturally

11. What others are saying? Testimonials

12. Economy and price solutions

12.1. Possible bonuses for quick signups to program?

12.2. Guarantee

12.3. Price and how to pay? Possible payment plans?

12.4. Possible Juridical Content, TC etc

12.5. Other

13. CTA - Steps to make it happen

13.1. Call to aktion

13.2. Be aware of it may be natural to place call to action in several places on page/dokument/presentation

13.3. Remember: Respond quick and professionally on the "call to action". Automatically or in person if you go for that.

13.4. Go all in - With Joy and Have Fun!

13.5. And in the end - what ever happens - you have the chance to learn, to grow and improve your skills to go even better next time :-)

14. The program/training is "grounded on"

14.1. Eg if it is based on certain values, approach, science etc.