1. Environment
1.1. Macro environment
1.1.1. Demographics factors
1.1.2. Politics factors
1.1.3. Economics factors
1.1.4. Social factors
1.1.5. Technological factors
1.1.6. Legal
1.1.7. Natural forces
1.2. Micro environment
1.2.1. Competitors
1.2.2. Customers
1.2.3. Suppliers
1.2.4. Distribution channel
1.2.5. General public
2. Marketing mix
2.1. Product
2.1.1. Design
2.1.2. Function
2.1.3. Quality
2.1.4. Support
2.1.5. Brand
2.2. Price
2.2.1. Discount
2.2.1.1. Quantity
2.2.1.2. Wholesale
2.2.2. Price discrimination
2.2.3. Flexibility ratio
2.3. Place
2.3.1. Distribution channels
2.3.2. Warehousing
2.3.3. Stock
2.3.4. Transportation
2.4. Promotion
2.4.1. Budget
2.4.2. Ads
2.4.3. Direct marketing
2.4.4. Public relations and publicity
3. Segmentation
3.1. Behavior segmentation
3.2. Benefit segmentation
3.3. Demographic segmentation
3.4. Geographic segmentation
3.5. Psychographic segmentation.
4. Market research
4.1. Market information
4.1.1. Primary informations
4.1.1.1. Focus groups
4.1.1.2. Surveys
4.1.1.3. Field tests
4.1.1.4. Interviews
4.1.1.5. Observation
4.1.2. Secondary informations
4.1.2.1. Government website
4.1.2.2. Local library
4.1.2.3. Business websites
4.1.2.4. Magazines
4.1.2.5. Newspapers
4.2. Swot analysis
4.2.1. Strenghts
4.2.2. Weaknesses
4.2.3. Opportunites
4.2.4. Threats