The Web in Healthcare
by Dan Taylor
1. Website
1.1. optimized
1.2. SEO
1.3. Google Analytics
1.4. Are patients using the website to solve problems instead of calling?
1.4.1. Can this be improved?
1.5. Secure email messaging
1.6. Keywords
2. Blog
2.1. Better than a newsletter
2.2. SEO benefits
2.3. Increase Google indexed pages
2.3.1. On page SEO
2.4. Increase inbound links
2.4.1. off page SEO
2.5. Enhance reputation as health care industry leader
3. Google
3.1. 60,000 searches/sec related to healthcare
3.2. Social Media interactions appear in search
3.3. Improving SEO means improving your position in search results
3.4. Google Local Places
3.4.1. Your offices should be listed
4. Sermo
4.1. Physician only communities
4.2. Medscape
4.3. Oncocentric
4.4. Peerclip
4.5. Imedexchange
5. Flickr
5.1. Surgical Photos
5.2. Physician/Staff Photos
5.3. Office Photos
6. Twitter
6.1. contribute/share information
6.2. helpful tweets =
6.2.1. more followers
6.3. find influencers
6.4. limit straight broadcasts
7. HealthGrades
7.1. Usually response to
7.1.1. waiting times
7.1.2. bedside manner
7.1.3. office staff