Marketing

1. Marketing research

1.1. Identifying problem

1.2. Developing an approach

1.3. Designing the research framework

1.4. Conducting data collection

1.5. Preparing the data for analysis

1.6. Reporting the analysis

2. Marketing tactics

2.1. Promotion of goods and services

2.2. Selling a competitive product

3. Marketing budget

3.1. Marketing communications

3.1.1. Website development

3.1.2. Advertising

3.1.3. Public relations

3.2. Employing marketing staff

3.3. Utilizing office space

4. Marketing mix (4P)

4.1. Product

4.2. Price

4.3. Place

4.4. Promotion

5. AIDA selling system

5.1. Attention

5.2. Interest

5.3. Desire

5.4. Action

6. Marketing tools

6.1. Market research

6.2. Advertising