Civil Beat Design Thinking
by Ian Kitajima
1. What business are you in?
1.1. News?
1.2. measure of performance?
1.3. Media?
1.4. App company?
1.5. Events?
1.6. Entertainment?
1.7. Lobbyists?
1.8. Technology?
1.9. Creative / Innovation?
1.10. Lifestyle?
1.11. ?
2. Phase I
2.1. $50K
2.2. Purpose and goals of phase 1
2.3. Quantify efforts and deliverables
2.4. Process approaches
2.4.1. Estimate hours
2.4.2. Team and activities
2.4.3. Quick Cycles of 5 DT steps
2.5. Build the Team
2.5.1. Oceanit
2.5.2. Civil Beat
2.6. Project space
2.7. CB team / Point Contact
2.8. Continuous Empathy / Discovery work
2.9. Ideate - Prototype - Test cycles
3. Goals
3.1. Grow readership
3.1.1. Milleniels
3.2. Grow engagement
3.3. Grow civic participation
4. Phase II
4.1. $100K
5. Phase III
5.1. $150K
6. Notes
7. Questions
7.1. What are the rules of your industry, your business?
7.2. Who do you see as your competitors?
7.3. Understand the Whys, vs. only What do people consume
7.4. Example...I want to appear educated, informed, intelligent with minimal effort. Trivial Pursuit
8. Proposal Key Sections
8.1. Who we are
8.2. What we do
8.3. How we do it
8.4. How DT is part of what we do
9. Social currency concept
9.1. User profile/behaviors
10. Stakeholder list
10.1. Large Corporations
10.1.1. HECO
10.2. Government agencies
10.3. Non- Profits
10.3.1. HPR
10.4. Politicians
10.4.1. Policy makers
10.5. Readers
10.5.1. Social Media
10.5.2. Casual Readers
10.5.3. Untapped Readers
10.6. Powerless
10.7. Donors
10.7.1. Major
10.7.2. Grass Root Donors
10.7.3. Foundations
10.7.4. Businesses
10.8. Local Communities and Neighborhoods
10.9. Other Journalists
10.10. Influenceers
10.10.1. Personalities