1. Purposes
1.1. Advertising
1.1.1. Branding
1.1.2. Campaign
1.1.3. Packaging design
1.1.4. Poster
1.1.5. Stationary
1.2. Practice
1.3. Connect & Communicate
1.4. Express yourselves
1.5. Solves a problem
1.6. Inspiration
1.7. Find new things
1.8. Make life better
1.9. Visual presents of information
1.10. Change people
2. Feelings
2.1. Fun
2.2. Concentration
2.3. Frustrating
2.4. Stress
2.5. Difficult
2.6. Rewarding
2.7. Love / Hate long-term relationship
3. Artists that insprire me
3.1. Saul Bass
3.1.1. Saul Bass was an American graphic designer and Academy Award winning filmmaker, best known for his design of motion picture title sequences, film posters, and corporate logos.
3.2. Risa Rodil
3.2.1. A 22-year-old designer, illustrator and letterer from Philipines
3.3. Olly Moss
3.3.1. Olly Moss is an English artist, graphic designer and illustrator, best known for his reimagining of movie posters. His work is regularly featured in Empire magazine.
3.4. Massimo Vignelli
3.4.1. Massimo Vignelli was an Italian designer who worked in a number of areas ranging from package design through houseware design and furniture design to public signage and showroom design.
3.5. Jessica Hische
3.5.1. Jessica Hische is an American letterer, illustrator, and type designer. She is best known for her personal projects, 'Daily Drop Cap' and the 'Should I Work for Free' flowchart.
4. Rules
4.1. Typography
4.1.1. Kerning, Leading, Tracking
4.1.2. Adjust the flow of texts
4.2. Grid
4.3. Readability
4.4. Visibility
4.5. But sometimes you need to break the rules too
5. Technique
5.1. Writing
5.1.1. Calligraphy
5.1.2. Content writing
5.1.3. Academic writing
5.2. Illustration
5.2.1. Hand-draw
5.2.2. On tablet/computer
5.3. Using computer :P
5.4. Combining colors and fonts
6. Tools
6.1. Traditional
6.1.1. Ink
6.1.2. Pen
6.1.3. Paper
6.1.4. Watercolors
6.1.5. Pencil
6.2. Modern
6.2.1. Adobe Programs (Photoshop, Illustrator, etc)
6.2.2. Paint Tool Sai
6.2.3. Printer and Scanner
6.2.4. Tablet
6.2.5. Computer / Laptop