1. Receive Catalog
1.1. Scan QR Code
1.1.1. Brings owner to BMW mobile website
1.1.1.1. Locate a BMW dealer
1.1.1.2. Roadside assistance
1.1.1.3. Find your new vehicle
1.1.1.3.1. By series
1.1.1.3.2. By body type
1.1.1.4. Find used vehicles
1.1.1.5. Corporate/Direct sales
1.1.1.6. Winter & Autumn accessories
1.1.1.7. BMW Performance parts
1.1.1.8. Map updates
1.1.1.9. Downloads
1.1.1.9.1. Mobile applications
1.1.1.9.2. Wallpapers
1.1.2. Promotional Deals
1.1.2.1. Restaurants
1.1.2.2. Hotels
1.2. Desktop website
1.2.1. Find a dealer
1.2.2. Shop
1.2.3. BMW Financial Services
1.2.4. Used vehicles
1.2.5. BMW Insights
1.2.6. BMW Owners
1.2.6.1. Overview
1.2.6.2. Current Specials
1.2.6.2.1. Autumn & Winter Accessories
1.2.6.2.2. BMW wheel configurator
1.2.6.2.3. BMW engine oil and service
1.2.6.3. Original BMW accessories
1.2.6.4. BMW ConnectedDrive for users
1.2.6.5. Mobile Applications
1.2.6.6. Multimedia
1.2.6.7. Service & warranties
1.2.6.8. Original BMW parts
1.2.7. BMW Premium Selection
1.2.8. BMW TV
1.2.9. BMW Driving Experience
2. Possible Improvements
2.1. Send owners promotional emails
2.1.1. Prepare Product Evaluation
2.1.2. Conduct Product Evaluation
2.1.3. Initiate Maintenance Process
2.2. Target their specific car type
2.2.1. Prepare for Project Closure Meeting
2.2.2. Conduct Project Closure Meeting
2.2.3. Follow Up Project Closure Meeting