Cigarette De-Addiction App Success
by Vibhor Mahajan
1. Execution
1.1. Project Management
1.1.1. Agility
1.2. Product Management
1.2.1. User Experience
1.2.2. A/B Testing
1.3. Behavioral Economics
1.3.1. Freakonomics
1.3.2. Nudge
2. Engagement
2.1. Gamification
2.2. Social Support
3. Data
3.1. Manual Input - eg. push buttons
3.2. iOS Health
3.3. Peripherals
3.3.1. Fitbit
3.3.2. Apple Watch