Persuasive Techniques

1. Bandwagon Appeal

1.1. Example: https://youtu.be/wPf38n3x2t0

1.2. Definition : trys to persuade people to be or look like certain figures in life

2. PlainFolks Appeal

2.1. Example: https://youtu.be/Mr-yrD7nYuE

2.2. Definition : states that canidates or celebrites are "regular" people

3. Testimonial

3.1. Example:https://youtu.be/xDBu6qkoY60

3.2. Definition : advertisting a product with a celebrity, or "satisfied" customers

4. Transfer

4.1. Example: https://youtu.be/EumRR7Fht6o

4.2. Definition : an ad that gives a person running for president or someone who is famous to make them look good, or have good ideas

5. Appeal to Pity, Fear or Vanity

5.1. Example: https://youtu.be/4kyp7djGgrI?t=1m16s

5.2. Definition : it's more a "feelings" appeal than hard evidence. Mostly opinions, or personal attacks

6. Ethical Appeal

6.1. Example: https://youtu.be/CU5zVEAibCg

6.2. Definition : persuasion using morals or valued items

7. Loaded Language

7.1. Example: https://youtu.be/vhBub2fQmE0

7.2. Definition : the use of words in an add, to play with peoples feelings about a certain topic/person (negative/positive reputation)