Nahaku's Brand Map
by Nahaku McFadden
1. How I can help
1.1. I have 20 years of experience
1.2. Master Elite Trainer
1.3. I have testimonials of people who have lost weight
1.4. Help people lose weight, get toned, live healthier lives, pass their PT tests
1.5. Pretty good at social media
1.6. I can help those who are not tech saavy understand the lingo
2. Unique Spin
2.1. Fabulous at 50!
2.2. Pacific Islander upbringing
2.3. Almost 30 years in military service
2.4. Traveled the world
2.5. Master Elite Trainer
2.6. Personal Trainer
2.7. Group fitness instructor: HIIT, Bootcamp, LeBARRE, Spin, Kickbox, Step, BodyPump
3. Who I serve
3.1. Group fitness instructors
3.2. Personal Trainers
3.3. Gym owners
3.4. Studio owners
3.5. Online Fitness entrepreneurs
4. Why I care
4.1. Makes me feel as if I'm making a difference in someone's life.
4.2. Feel appreciated
4.3. Feel a part of a community
4.4. I know what it's like to pay for certifications, music and work choreography and not make much $$
5. Who I love working with
5.1. Smart, funny and hard working people
5.2. Other fitness professionals who love to teach
5.3. Positive and enthusiastic people
6. Personality/Things I like to do
6.1. Scrapbook
6.2. Travel the world
6.3. Hanging out with friends
7. Values/Beliefs
7.1. Being nice
7.2. Family matters
7.3. Hawaiian style of welcoming
8. Weaknesses
8.1. Procratinate
8.2. Too many things happening at once
8.3. Take naps
8.4. Low confidence at times
8.5. Work slowly
8.6. Unorganized
9. Strengths
9.1. Good instructor
9.1.1. Positive attitude