1. MUST HAVE
1.1. Basic
1.1.1. 1 - Computer/Tablet/Phone
1.1.2. 2 - E-mail address
1.1.3. 3 - Signature
1.1.4. 4 - People's e-mail addresses
1.1.5. 5 - Subject to discuss to gather interest
2. BENEFITS/GOALS
2.1. Benefits
2.1.1. 1 - Be your own boss
2.1.2. 2 - Decide your income
2.1.3. 3 - Be excited about waking up each day
2.1.4. 4 - Be available for your kids
2.1.5. 5 - Freedom to change your mind
2.2. Goals
2.2.1. 1 - Quit working for the man by April 2017
2.2.2. 2 - Make $50,000 by December
2.2.3. 3 - Retire your husband by 2018
2.2.4. 4 - Take that dream vacation...every year
2.2.5. 5 - Pay off mortgage in 5 years
2.2.6. drive my kids to tuesday rehearsals
3. SURE WOULD BE NICE TO HAVE
3.1. Bells & Whistles
3.1.1. 1 - Advertising Campaign
3.1.2. 2 - Networking Groups
3.1.3. 3 - Course/Challenge
3.1.4. 4 - Affiliates/Referrals
3.1.5. 5 - Automation/Systems
4. SHOULD HAVE
4.1. Intermediate
4.1.1. 1 - E-mail program
4.1.2. 2 - Logo/Graphic
4.1.3. 3 - Freebie idea
4.1.4. 4 - Related content
4.1.5. 5 - Product/Program idea
5. BONUS
5.1. Shiny Object
5.1.1. Private consultation
5.1.2. Done for you service
5.1.3. Sales page/E-mail funnel templates