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Selma Prodanovic by Mind Map: Selma Prodanovic
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Selma Prodanovic

Selma Prodanovic is an entrepreneur and philanthropist, known as the discoverer and connector of business potential. Born in Sarajevo, Bosnia-Herzegovina, Selma was educated in Tunisia and Madrid, and has been based in Vienna since 1991. Selma has twenty years of professional experience in new business development, creative industries and international marketing in Europe and beyond. In 2005 she founded Brainswork, the boutique business development consultancy with an independent office in the US and 132 carefully selected partners worldwide. Convinced that everyone can make a positive difference in this world, she initiated IncrediblEurope, the first bottom-up value-changer in and for Europe and established the “Brainswork – Make a difference”-Awards.

TEDx Vienna


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The influence of one

exploring the human capacity


the one

What do I do for a living?

I react to feelings, personality

I am a passionate connector, where does this person belong, how can we connect it

People need boxes, So that they understand what I do

We can connect to 600-700 people at a glance, because of connections and partnerships





But we lose the One

What makes humanity survive?


We survive because the smile of a baby., if it wouldn't smile, it makes a huge difference

NYC Bus experiement, the bus driver said hello to each patron, within minutes the entire attitude of the bus had changed.

Stand in front of a mirror in the morning, and smile at yourself., positive feedback, the smile can be the bridge

Run Forrest Run!, We need leader, We need people with dreams

You are consuming

Change into people really doing something for themselves

Meeting the Dalai Lama

I learned as much from the Dalai Lama as I did from my children

Meeting, connecting, bridging the gap

Comparing to Silicon Valley

We have something more here in Europe

We're trying to copy a way of doing things that aren't the way we do things

How strong would Europe be if we thought about a unified Europe, and not country by country

The real winner of the Oscars is:, European Fashion

It's not about ground breaking innovation

It's about constant innovation

Yes I will make a positive difference!!!!